Sponsors
Billabong ▼ -0.005 | PPR ▼ -0.40 | American Apparel ▲ +0.020 | The Buckle ▼ -0.68 | Columbia ▲ +0.16 | Deckers Outdoor ▼ -1.33 | Dicks ▼ -0.45 | Foot Locker ▼ -0.91 | Genesco ▼ -1.76 | Iconix Brand Group ▼ -0.90 | Jarden Corp ▲ +0.06 | Nordstrom ▼ -0.29 | Luxottica ▲ +1.20 | Nike ▲ +0.08 | Pacific Sunwear ▲ +0.01 | Skullcandy ▼ -0.17 | Sport Chalet - 0 | Urban Outfitters ▼ -0.26 | VF Corp ▼ -0.10 | Quiksilver ▼ -0.12 | Zumiez ▼ -0.60 | Macys ▼ -0.74 | Tillys ▼ -0.22 |
Ticker Sponsor
Readers Say
The most up-to-date information
The most up-to-date information

“Shop-Eat-Surf is a great source for the most up to date information of what is going on in our industry. I always enjoy reading the articles and appreciate the effort from Tiffany and her team."

- By Richard Woolcott, CEO and Founder, Volcom
I waited too long to sign up for Executive Edition
I waited too long to sign up for Executive Edition

I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.

- By Andy Laats, President, Nixon
Industry Insight

New business info and advice from QCS GRAPHICS, PROCOPIO, SHACC and FSG LAWYERS.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

La Jolla adds a brand to its portfolio

By Tiffany Montgomery
January 11, 2010 6:12 AM

The La Jolla Group has obtained the master license for streetwear brand True Love and False Idols.

The move is part of the company’s diversification strategy and a way to tap into the growing streetwear market. Currently, La Jolla has the license for O’Neill Clothing, Lost Clothing, Rusty Clothing and Metal Mulisha.

Toby Bost“LJG has built a versatile company with strong operational and service capabilities. This acquisition presents an incredible opportunity to enter new markets and build a young up and coming brand. It also marks LJG's commitment to partner with its retail clients and bringing ‘newness’ to the retail floor,” La Jolla CEO Toby Bost, right, said in a press release.

La Jolla will be adding a sales executive to grow the brand's national account base that includes high-end specialty retailers, boutiques, and other distribution channels, and tap into opportunities in the international market.

TLFI will be based out of La Jolla Group’s corporate headquarters in Irvine, CA, starting today.

 


Articles You Might Have Missed