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Details on Industry Insight.
San Clemente, Calif., (January 25, 2010)— COPY founder Murphy Martines has joined forces with Four Star Distribution, owners of the well-known footwear and apparel skate brand, C1RCA, to develop and grow the men’s streetwear brand, COPY. They have finalized a joint venture agreement that came into effect on January 1st, 2010 and will continue to build upon the company’s present success.
This is the first time that FSD has partnered with a company and with its help COPY will have a rich set of resources for expansion. "We plan to make a substantial investment into the development of the brand," said Arely Benavides, Senior Vice President at FSD. "With Murphy at the helm, we are confident that the COPY brand will reach new heights."
With this new alliance, COPY hopes to take advantage of FSD's operating systems, processes, structure and talented team. FSD’s ability to deliver exceptional product to its customers on time will serve COPY well as the brand continues to expand. FSD has also named Steven Sais as US Sales Manager for the brand. With all of these important fundamentals covered, Martines will have the freedom to continue to do what he does best; design and market the brand.
“Murphy Martines is extremely talented and has built an exceptional brand. We are looking forward to working closely with him in building the COPY brand in the USA and globally,” says Benavides.
Martines stated, “Access to FSD’s expertise will give me the ability to operate the business efficiently and to ship flawlessly. This is a wonderful opportunity and a good fit for a partnership. Working together, we will be able to take COPY to the next level.”
COPY is currently sold in better department and specialty stores.
Established in 2006 by designer, Murphy Martines, COPY is a directional men’s sportswear collection for forward thinking fashion oriented individuals. Copy blurs the line between streetwear and menswear and is a full cut and sew line with pieces in every category. The line mixes different silhouettes to create new styles, blends fabrics and creates nontraditional designs. Visit www.copyclothing.com for more information.
About FOUR STAR DISTRIBUTION
Four Star Distribution entered the action sports world in 1991. From its headquarters in San Clemente, CA, FSD continues to offer a portfolio of desirable brands to the global consumer. Visit www.c1rca.com for more information.