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Tiffany Montgomery
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West 49 to carry Volcom

By Tiffany Montgomery
December 16, 2009 6:54 AM

The Canadian company West 49 said this morning it will now carry Volcom in its West 49 stores beginning in the spring.

Volcom is already in the company's Amnesia and Arsenic stores.

In a press release, West 49 said Volcom is in demand with its customers and the company is happy that it is now able to carry Volcom in its stores. The company also said that the fact that it can now carry Volcom speaks to the strength of the West 49 business.

West 49 will carry Volcom boys, mens, juniors and footwear styles. There are 76 stores under the West 49 banner and three West 49 outlet stores.

Here's the release:

Canada's leading action sport retailer to carry Volcom brand in West 49 stores

BURLINGTON, ON, Dec. 16 /CNW/ - West 49 Inc. (TSX: WXX - News; the "Company"), Canada's leading action sport retailer, today announced that it has secured a new vendor relationship with Volcom, Inc. (Nasdaq: VLCM - News), and plans to introduce Volcom branded apparel in all West 49 stores this coming Spring.

"We are excited about our relationship with Volcom, Inc. and the potential to grow our businesses incrementally together," said Sam Baio, Chief Executive Officer of West 49 Inc. "The addition of the premium, athlete-driven Volcom brand, is in keeping with our stores offering the 'Best Brands on Earth'. Volcom is in high demand by our target customers and we already carry the brand in our Amnesia/Arsenic stores, as well as introduced Volcom Entertainment in our D-Tox stores this past Fall. Our ability to now add Volcom to our core West 49 banner's stores further validates the strength of our business."

Volcom product categories to be carried at West 49 include mens, boys, juniors and footwear.

About Volcom, Inc.

Volcom is an innovative designer, marketer and distributor of premium quality young mens and womens clothing, accessories and related products. The Volcom brand, symbolized by The Stone, is athlete-driven, creative and forward thinking. Volcom has consistently followed its motto of "youth against establishment," and the brand is inspired by the energy of youth culture. Volcom branded products are sold throughout the United States and internationally. Volcom's news announcements and SEC filings are available through the company's website at www.volcom.com.

About West 49 Inc.

West 49 Inc. is a leading Canadian specialty retailer of fashion and apparel, footwear, accessories and equipment related to the youth action sports lifestyle. The Company's stores, which are primarily mall-based, carry a variety of high-performance, premium brand name and private label products that fulfill the lifestyle needs of identified target markets, primarily tweens and teens. The Company currently operates 136 stores in nine provinces, under the banners West 49, Billabong, Off The Wall, Amnesia/Arsenic and D-Tox. The Company's common shares are listed on the Toronto Stock Exchange under the symbol WXX. The Company has approximately 64 million shares outstanding.


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