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Details on Industry Insight.
Quiksilver Store Opens in Mammoth
Huntington Beach, CA (December 11, 2009) – Quiksilver and Mammoth Mountain are proud to announce a new Quiksilver store in The Village at Mammoth. The 3,740sqft store will be in the center of the retail area offering riders a convenient place to gear up on the way to the mountain. Opening Friday, December 18, 2009, the shop will have a great selection of the newest products from Quiksilver, Roxy, DC, Lib-Tech and Gnu’s winter and spring 2010 lines.
“We’ve had a very natural and complimentary relationship with Mammoth for so many years. The store is simply another step to expand this relationship,” says Dave Rosenberger, VP of Sales for Quiksilver Snow and Young Men’s. “Mammoth is a true rider’s mountain. Having a retail presence in the heart of Mammoth gives Quiksilver a base to best service riders and build our brands’ connection to the community not only with products, but also through events, screenings and contests.
In addition to the full spectrum of outerwear, accessories, snowboards, boots and skis (Roxy), Mammoth visitors and locals will be able to pick up sportswear, footwear for après ski and even swim, for those mandatory hot tub sessions.
“Quiksilver and Mammoth have been partners in terrain park progression for over a decade. What better way to celebrate this amazing partnership than opening a Quiksilver store in The Village at Mammoth?” adds Oren Tanzer, Director of Youth Action Sports at Mammoth Mountain. “When I was told about the possibility of opening a flagship Quiksilver store, I was so thrilled. Now it’s a reality making it even easier for our Unbound Park shredders to get outfitted in their favorite Quiksilver gear.”
Mammoth’s Unbound Terrain Parks and Quiksilver have partnered for over 12 years helping to build creative features including the Main Park’s large skate-inspired pyramid made of steel and coated in clear Lexan plastic. The Unbound crew keeps protected from the elements with Quiksilver outerwear. Additionally, Roxy’s annual Chicken Jam, the largest all-female snowboarding competition in the United States, will return to Mammoth for a third time, March 25-28, 2010.
Quiksilver is committed to providing tools for uncovering, expressing and expanding your personal style. Our aim is to foster the sense of individual expression and excitement - the stoke that is the essence of boardriding*. We're also here to spread the word because the only thing better than finding stoke is sharing it.
*Boardriding is about timing and style. It's youthful, active, casual, and free flowing. There is no wrong way to ride a board. The goal is simply to learn, progress, improve, and give it your own interpretation.
Mammoth Mountain Ski Area is the leading four-season mountain resort in California. With 1.2 million annual skier visits, Mammoth Mountain is currently the third most frequented ski resort in the United States. The company owns and operates a variety of resort businesses including recreation, hospitality, real estate development, food and beverage and retail. Specific businesses owned and operated by Mammoth Mountain include Mammoth Mountain Ski Area, June Mountain, Tamarack Lodge and Resort, Mammoth Snowmobile Adventures, Mammoth Mountain Bike Park and the Mammoth Mountain Inn. Mammoth Mountain also operates Juniper Springs Resort, the Village Lodge and Sierra Star Golf Course in Mammoth Lakes, California. For more information on Mammoth Mountain, visit MammothMountain.com or call 800.MAMMOTH.