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FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational needs.

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Industry Insight

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Details on Industry Insight.


Tiffany Montgomery
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Panel explores the inner workings of La Jolla Group tonight

Jim Shubin at the Class@ASR
Jim Shubin at the Class@ASR show.
By Tiffany Montgomery
December 10, 2009 7:30 AM

Industry vet Jim Shubin moderates a panel hosted by groupY and FuelTV tonight, on the "inner workings of the La Jolla Group."

Executives from the company and its brands - Rusty, O'Neill Clothing, Lost & Metal Mulisha - are scheduled to discuss:

  • The dynamics of having multiple brands under one roof
  • Developing and designing a collection from A-Z
  • The importance of maximizing athlete relationships to engage & influence brand perception and purchase behavior.
Scheduled speakers include:
  • Bill Bussiere , LJG President & CFO
  • Steve Ward, O'Neill VP of Marketing, All Categories and VP of Sales, O'Neill Men & Boys
  • Michelle Devine, O'Neill VP of Sales, Juniors & Girls
  • Ryan Rush, O'Neill VP Men's M&D
  • Michael Tomson, Design Consultant
  • Ryan Divel, Lost VP Sales & Marketing
  • Ryan Hagy, Metal Mulisha Marketing

After the discussion, guests can mingle and enjoy complimentary drinks and appetizers - and a holiday gift bag at the end of the night.

Registration

$30 at the door (cash only), at the La Jolla Group HQ, 14350 Myford Rd., Irvine, Calif.

Doors open at 6:30 p.m. Appetizers, drinks, beer and wine will be provided.

An added bonus for those who attended the Shop-eat-surf Executive Roundtable on Tuesday: groupY will give you free admission to the La Jolla Group panel discussion.

The panel discussion will begin promptly at 7:30 p.m.

Click here to go to the groupY web site for more information.


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