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Industry Insight

SDSI: 7 new companies accepted into the Springboard business mentoring program. AGENDA: Registration and travel planning now open for January and February trade shows.

Details on Industry Insight.


Tiffany Montgomery
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Panel explores the inner workings of La Jolla Group tonight

By Tiffany Montgomery
December 10, 2009 7:30 AM

Industry vet Jim Shubin moderates a panel hosted by groupY and FuelTV tonight, on the "inner workings of the La Jolla Group."

Executives from the company and its brands - Rusty, O'Neill Clothing, Lost & Metal Mulisha - are scheduled to discuss:

  • The dynamics of having multiple brands under one roof
  • Developing and designing a collection from A-Z
  • The importance of maximizing athlete relationships to engage & influence brand perception and purchase behavior.
Scheduled speakers include:
  • Bill Bussiere , LJG President & CFO
  • Steve Ward, O'Neill VP of Marketing, All Categories and VP of Sales, O'Neill Men & Boys
  • Michelle Devine, O'Neill VP of Sales, Juniors & Girls
  • Ryan Rush, O'Neill VP Men's M&D
  • Michael Tomson, Design Consultant
  • Ryan Divel, Lost VP Sales & Marketing
  • Ryan Hagy, Metal Mulisha Marketing

After the discussion, guests can mingle and enjoy complimentary drinks and appetizers - and a holiday gift bag at the end of the night.

Registration

$30 at the door (cash only), at the La Jolla Group HQ, 14350 Myford Rd., Irvine, Calif.

Doors open at 6:30 p.m. Appetizers, drinks, beer and wine will be provided.

An added bonus for those who attended the Shop-eat-surf Executive Roundtable on Tuesday: groupY will give you free admission to the La Jolla Group panel discussion.

The panel discussion will begin promptly at 7:30 p.m.

Click here to go to the groupY web site for more information.


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