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Tiffany Montgomery
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More fast fashion competition for juniors brands coming

By Tiffany Montgomery
December 01, 2009 6:02 AM

Industry executives have said publicly that “fast fashion” retailers – stores that offer super trendy clothes at very low prices - are hurting sales of their juniors’ brands, especially at the mall.

There’s news out today that the competition is about to get even tougher.

Fast fashion retailer Mango from Spain is partnering with JC Penney to open Mango stores within JC Penney.

The partnership will combine Mango’s skill at developing designs and producing them quickly with JC Penney’s logistical and planning expertise.

JC Penney said new Mango styles will be delivered to stores twice a month and the Mango stores will be positioned adjacent to the popular Sephora cosmetic section in JC Penney stores.

Mango operates 1,300 stores in 94 countries, including 12 in the U.S.

Mango fashions will debut next fall in 75 JC Penney stores and will expand to 600 stores in 2011.

 

 

 

 

 


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