Sponsors
Billabong ▼ 0.000 | PPR ▼ -0.40 | American Apparel ▲ +0.038 | The Buckle ▼ -0.47 | Columbia ▲ +0.24 | Deckers Outdoor ▲ +0.38 | Dicks ▼ -0.80 | Foot Locker ▼ -0.71 | Genesco ▼ -0.67 | Iconix Brand Group ▼ -0.39 | Jarden Corp ▼ -0.97 | Nordstrom ▼ -0.59 | Luxottica ▲ +0.55 | Nike ▼ -0.78 | Pacific Sunwear ▼ -0.02 | Skullcandy ▼ -0.03 | Sport Chalet - 0 | Urban Outfitters ▼ -0.18 | VF Corp ▼ 0.00 | Quiksilver ▲ +0.13 | Zumiez ▼ -0.36 | Macys ▼ -0.76 | Tillys ▼ -0.17 |
Ticker Sponsor
Readers Say
I waited too long to sign up for Executive Edition
I waited too long to sign up for Executive Edition

I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.

- By Andy Laats, President, Nixon
Always a good daily read
Always a good daily read

Shop-Eat-Surf creates a good source of timely information about the industry. The site makes all types and size companies feel part of a community where everyone is stoked to hear about other companies successes and ideas. It is always a good daily read.

- By Ted Li, VP of North America, Oakley
Industry Insight

SDSI recaps FundSource OR success. Four reasons for B2B companies to embrace ecomm from NuORDER.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Billabong invests in Australian online retailer

By Tiffany Montgomery
December 28, 2009 7:05 AM

Here’s some news from Billabong announced just before Christmas.

The company has a conditional agreement to acquire a minority interest in Surfstitch, an online retailer in Australia. The agreement gives Billabong an option to acquire 100% of the business.

The purchase price was not disclosed.

According to the Surfstitch website, Managing Director Lex Pedersen and two partners worked on the business for three years, and a new website launched in September 2008.

The goal was to carry a wider range of styles and sizes than most brick-and-mortar stores stock. Surfstitch.com carries 10,000 items from brands such as Billbong, Rusty, Volcom, Insight and more. It also has a store on the northern beaches in Sydney.

Billabong’s move comes on the heels of its acquisition of Australian online retailer Swell.com.

 

 

 


Articles You Might Have Missed