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Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

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Tiffany Montgomery
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Jeff Berg on Swell sale

By Tiffany Montgomery
November 24, 2009 10:49 AM

This morning, I emailed Jeff Berg, the majority owner and co-founder of Swell, to find out why he agreed to sell the online retailer to Billabong.

Jeff also recently sold Foam Magazine, and I wanted to know if he was shedding his action sports investments. Jeff also is an owner of Surfline, which made me wonder – could a Surfline sale be next?

Here’s what Jeff told me:

“Decided to sell (Swell) because the deal with Bong is a great fit and opportunity to scale the business a lot faster, for a number of reasons.

“The sale of Swell and the sale of Foam are totally unrelated.

“Neither is a call on ‘action sports,’ a moniker which doesn't capture well the unique attributes of the different sports and lifestyles, not to mention the different mediums that the businesses are involved in (Foam primarily print; Swell primarily online retail).

“I'm very content with Surfline. It continues to grow in all aspects of its business and is actually accelerating market share gains as the size of its audience, and the amount of time (the audience) engages with the site are growing rapidly.”

 


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