Sponsors
Billabong ▲ +0.022 | PPR ▼ -0.50 | American Apparel ▲ +0.06 | The Buckle ▲ +0.19 | Columbia ▲ +0.37 | Deckers Outdoor ▲ +1.29 | Dicks ▲ +0.29 | Foot Locker ▲ +1.14 | Genesco ▲ +1.38 | Iconix Brand Group ▲ +0.24 | Jarden Corp ▲ +0.14 | Nordstrom ▼ -0.10 | Luxottica ▼ -0.39 | Nike ▲ +0.73 | Pacific Sunwear ▲ +0.07 | Skullcandy ▼ -0.22 | Sport Chalet - 0 | Urban Outfitters ▼ 0.00 | VF Corp ▲ +0.49 | Quiksilver ▼ 0.00 | Zumiez ▲ +0.32 | Macys ▼ -0.07 | Tillys ▼ 0.00 |
Ticker Sponsor
Professional Services
Friedman Stroffe & Gerard, P.C.

FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational needs.

More Professional Services...
Readers Say
I waited too long to sign up for Executive Edition
I waited too long to sign up for Executive Edition

I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.

- By Andy Laats, President, Nixon
Since the inception of Executive Edition, I only need 1 stop
Since the inception of Executive Edition, I only need 1 stop

As a retailer in the surf industry for the past 21 years, I have had to use multiple sources to stay informed to the news within surf. Since the inception of the Executive Edition of Shop-Eat-Surf.com, I need only one stop. Thanks for providing such a valuable tool to all of us in the industry. Shop-Eat-Surf is a must read for all of our staff at Maui Nix.

- By George Karamitos, CEO, Maui Nix
Industry Insight

SIA SNOW SHOW: Early Bird rates thorugh Sept. 29 for Denver hotel rooms during 2015 show, from Jan. 28 - Feb. 3.

AGENDA: Video recaps, 2015 show dates, "Love Made Me Do It" women's networking series on Wednesday.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Jeff Berg on Swell sale

By Tiffany Montgomery
November 24, 2009 10:49 AM

This morning, I emailed Jeff Berg, the majority owner and co-founder of Swell, to find out why he agreed to sell the online retailer to Billabong.

Jeff also recently sold Foam Magazine, and I wanted to know if he was shedding his action sports investments. Jeff also is an owner of Surfline, which made me wonder – could a Surfline sale be next?

Here’s what Jeff told me:

“Decided to sell (Swell) because the deal with Bong is a great fit and opportunity to scale the business a lot faster, for a number of reasons.

“The sale of Swell and the sale of Foam are totally unrelated.

“Neither is a call on ‘action sports,’ a moniker which doesn't capture well the unique attributes of the different sports and lifestyles, not to mention the different mediums that the businesses are involved in (Foam primarily print; Swell primarily online retail).

“I'm very content with Surfline. It continues to grow in all aspects of its business and is actually accelerating market share gains as the size of its audience, and the amount of time (the audience) engages with the site are growing rapidly.”

 


Articles You Might Have Missed