Sponsors
Billabong - 0 | PPR ▲ +2.75 | American Apparel ▼ -0.004 | The Buckle ▼ -0.51 | Columbia ▲ +1.64 | Deckers Outdoor ▲ +0.45 | Dicks ▼ -0.03 | Foot Locker ▼ -0.60 | Genesco ▼ -0.70 | Iconix Brand Group ▲ +0.19 | Jarden Corp ▼ -0.75 | Nordstrom ▼ -0.07 | Luxottica ▲ +0.42 | Nike ▲ +0.39 | Pacific Sunwear ▼ -0.16 | Skullcandy ▼ -0.14 | Sport Chalet - 0 | Urban Outfitters ▲ +0.17 | VF Corp ▼ -0.20 | Quiksilver ▼ -0.01 | Zumiez ▼ -0.78 | Macys ▼ -0.59 | Tillys ▼ -0.69 |
Ticker Sponsor
Readers Say
Keeps me in the loop
Keeps me in the loop

Being an Executive Edition member allows me to not miss a beat when it comes to the Industry business news. Definitely keeps me in the loop plus goes great with my morning joe.

- By Tony Perez, Surfer and Surfing magazines
The most up-to-date information
The most up-to-date information

“Shop-Eat-Surf is a great source for the most up to date information of what is going on in our industry. I always enjoy reading the articles and appreciate the effort from Tiffany and her team."

- By Richard Woolcott, CEO and Founder, Volcom
Industry Insight

PROCOPIO: Next labor & employment law seminar topic: paid sick leave.
SURFRIDER: Ocean-friendly gardening and water conservation.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Jeff Berg on Swell sale

By Tiffany Montgomery
November 24, 2009 10:49 AM

This morning, I emailed Jeff Berg, the majority owner and co-founder of Swell, to find out why he agreed to sell the online retailer to Billabong.

Jeff also recently sold Foam Magazine, and I wanted to know if he was shedding his action sports investments. Jeff also is an owner of Surfline, which made me wonder – could a Surfline sale be next?

Here’s what Jeff told me:

“Decided to sell (Swell) because the deal with Bong is a great fit and opportunity to scale the business a lot faster, for a number of reasons.

“The sale of Swell and the sale of Foam are totally unrelated.

“Neither is a call on ‘action sports,’ a moniker which doesn't capture well the unique attributes of the different sports and lifestyles, not to mention the different mediums that the businesses are involved in (Foam primarily print; Swell primarily online retail).

“I'm very content with Surfline. It continues to grow in all aspects of its business and is actually accelerating market share gains as the size of its audience, and the amount of time (the audience) engages with the site are growing rapidly.”

 


Articles You Might Have Missed