Sponsors
Billabong ▲ +0.015 | PPR ▼ -5.95 | American Apparel ▼ -0.104 | The Buckle ▲ +0.23 | Columbia ▲ +0.21 | Deckers Outdoor ▼ -0.06 | Dicks ▲ +0.29 | Foot Locker ▲ +0.88 | Genesco ▲ +0.20 | Iconix Brand Group ▲ +0.10 | Jarden Corp ▲ +0.35 | Nordstrom ▲ +2.20 | Luxottica ▼ -1.20 | Nike ▲ +0.91 | Pacific Sunwear ▼ -0.03 | Skullcandy ▲ +0.05 | Sport Chalet - 0 | Urban Outfitters ▲ +0.35 | VF Corp ▲ +0.46 | Quiksilver ▼ -0.021 | Zumiez ▲ +0.31 | Macys ▲ +0.30 | Tillys ▼ -0.08 |
Ticker Sponsor
Readers Say
I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

- By Hezy Shaked, President & CEO, Tilly's
The most up-to-date information
The most up-to-date information

“Shop-Eat-Surf is a great source for the most up to date information of what is going on in our industry. I always enjoy reading the articles and appreciate the effort from Tiffany and her team."

- By Richard Woolcott, CEO and Founder, Volcom
Industry Insight

KNOWSHOW: Boat party on July 29 to celebrate the trade show's 10th anniversary.
AGENDA: Last chance to register before July 8-9 show.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Jeff Berg on Swell sale

By Tiffany Montgomery
November 24, 2009 10:49 AM

This morning, I emailed Jeff Berg, the majority owner and co-founder of Swell, to find out why he agreed to sell the online retailer to Billabong.

Jeff also recently sold Foam Magazine, and I wanted to know if he was shedding his action sports investments. Jeff also is an owner of Surfline, which made me wonder – could a Surfline sale be next?

Here’s what Jeff told me:

“Decided to sell (Swell) because the deal with Bong is a great fit and opportunity to scale the business a lot faster, for a number of reasons.

“The sale of Swell and the sale of Foam are totally unrelated.

“Neither is a call on ‘action sports,’ a moniker which doesn't capture well the unique attributes of the different sports and lifestyles, not to mention the different mediums that the businesses are involved in (Foam primarily print; Swell primarily online retail).

“I'm very content with Surfline. It continues to grow in all aspects of its business and is actually accelerating market share gains as the size of its audience, and the amount of time (the audience) engages with the site are growing rapidly.”

 


Articles You Might Have Missed