Sponsors
Billabong ▲ +0.010 | PPR ▼ -0.80 | American Apparel ▼ 0.000 | The Buckle ▲ +0.10 | Columbia ▲ +1.79 | Deckers Outdoor ▲ +0.23 | Dicks ▼ -0.05 | Foot Locker ▲ +0.55 | Genesco ▲ +0.34 | Iconix Brand Group ▲ +0.45 | Jarden Corp ▲ +0.94 | Nordstrom ▲ +0.59 | Luxottica ▲ +0.97 | Nike ▲ +0.55 | Pacific Sunwear ▲ +0.08 | Skullcandy ▼ -0.04 | Sport Chalet - 0 | Urban Outfitters ▲ +0.01 | VF Corp ▲ +0.48 | Quiksilver ▼ -0.35 | Zumiez ▲ +0.36 | Macys ▲ +0.39 | Tillys ▼ -0.19 |
Ticker Sponsor
Readers Say
The first thing I look at
The first thing I look at

I find Shop-Eat-Surf to be a very useful and informative site that I enjoy browsing daily. Shop-Eat-Surf is the first thing I look at every morning to keep up-to-date on the latest talk, events, and happenings in the industry. I must say I am a fan of Shop-Eat-Surf.

- By Bobby Abdel, Partner, Jack's Surfboards
The one, undisputed leader
The one, undisputed leader

It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.

- By Craig Levra, CEO, Sport Chalet
Industry Insight

MOSS ADAMS CAPITAL: Apparel and foowear market monitor highlights notable deals, stock prices and results.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Billabong acquires Swell.com

By
November 23, 2009 4:16 PM

Press release:

Billabong International Limited today announced it has entered into a conditional agreement to acquire the United States-based online boardsports retailer Swell.com (Swell).

Swell, founded in 1999, is a leading online retailer in the US boardsport sector and sells many of the industry’s leading brands.

Financial details of the purchase remain confidential, but the transaction is not material to the Billabong Group.

Paul Naude, President of Billabong USA, said the acquisition would allow Billabong to manage its brands in the growing online market.

“We look forward to growing the Swell business and further developing it as a showcase online platform for the US boardsports industry,” he said.

“The internet plays a significant role in the recreational habits of the youth market so it is important for our Group to ensure we provide them with a premium brand experience when shopping online.”

 


Articles You Might Have Missed