Sponsors
Billabong ▼ 0.000 | PPR ▼ -0.20 | American Apparel ▼ -0.07 | The Buckle ▲ +0.47 | Columbia ▲ +1.81 | Deckers Outdoor ▲ +0.30 | Dicks ▼ -0.44 | Foot Locker ▼ -0.41 | Genesco ▼ -0.52 | Iconix Brand Group ▲ +0.11 | Jarden Corp ▲ +0.02 | Nordstrom ▲ +0.11 | Luxottica ▲ +0.62 | Nike ▲ +0.22 | Pacific Sunwear ▲ +0.03 | Skullcandy ▲ +0.07 | Sport Chalet ▼ 0.00 | Urban Outfitters ▲ +0.02 | VF Corp ▼ -0.08 | Quiksilver ▼ -0.07 | Zumiez ▲ +0.45 | Macys ▲ +0.25 | Tillys ▲ +0.06 |
Ticker Sponsor
Readers Say
Executive Edition rules
Executive Edition rules

“Shop-Eat-Surf” is now officially, the first stop in the morning for industry news. Accurate reporting, no sensationalism, and just the facts. Refreshing support to an incredible industry with a very bright future. Tiffany has cemented her role in the industry....the site is thought provoking, and inspirational. Learning the stories of others is incredibly useful. Great way to connect the retail community with the wholesale and financial, instantly and nationwide. ... And the Executive Edition rules.

- By Bob Hurley, Chairman, Hurley International
I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

- By Hezy Shaked, President & CEO, Tilly's
Industry Insight

CIT: Acquires SoCal-based One West Bank
SDSI: Sports and active lifestyle employment outlook.
MLA: Legal risk management of staging modern sports experiences in non-traditional settings.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

Billabong acquires Swell.com

Paul Naude, president,
Paul Naude, president, Billabong USA
By
November 23, 2009 4:16 PM

Press release:

Billabong International Limited today announced it has entered into a conditional agreement to acquire the United States-based online boardsports retailer Swell.com (Swell).

Swell, founded in 1999, is a leading online retailer in the US boardsport sector and sells many of the industry’s leading brands.

Financial details of the purchase remain confidential, but the transaction is not material to the Billabong Group.

Paul Naude, President of Billabong USA, said the acquisition would allow Billabong to manage its brands in the growing online market.

“We look forward to growing the Swell business and further developing it as a showcase online platform for the US boardsports industry,” he said.

“The internet plays a significant role in the recreational habits of the youth market so it is important for our Group to ensure we provide them with a premium brand experience when shopping online.”

 


Articles You Might Have Missed