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Tiffany Montgomery
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Photos from the opening night of Surf Summit XII

PT Townend, Bruce Beach, Ron
PT Townend, Bruce Beach, Ron Abdel, Tom Ruiz, Bobby Abdel and John Gothard.
By Tiffany Montgomery
October 01, 2009 10:23 AM

SIMA Surf Summit XII got underway Wednesday with an opening cocktail party, keynote address by Steve Murray, and after party on a beachside terrace.

Many attendees wore T-shirts to honor the late SIMA Chairman Emeritus Dick Baker.

The shirts are printed with a photo of Dick and the words "Viva El Presidente! Muchas gracias amigo!"

Many toasts were made in his honor.

Click here to read details about Steve Murray's keynote address in which he urged the industry to celebrate its authenticity and embrace innovation.

This afternoon, Volcom CEO Richard Woolcott speaks, as does new generation futurist Andrew Zolli.

- - -

Here are links to our other stories filed live from the SIMA Surf Summit

Steve Murray's keynote speech

Richard Woolcott's tips for young brands

Surf Summit Report: Day 2 photos

Image Award winners named

Image Award photos

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