KNOWSHOW: Boat party on July 29 to celebrate the trade show's 10th anniversary.
AGENDA: Last chance to register before July 8-9 show.
Details on Industry Insight.
SIMA Surf Summit XII got underway Wednesday with an opening cocktail party, keynote address by Steve Murray, and after party on a beachside terrace.
Many attendees wore T-shirts to honor the late SIMA Chairman Emeritus Dick Baker.
The shirts are printed with a photo of Dick and the words "Viva El Presidente! Muchas gracias amigo!"
Many toasts were made in his honor.
Click here to read details about Steve Murray's keynote address in which he urged the industry to celebrate its authenticity and embrace innovation.
This afternoon, Volcom CEO Richard Woolcott speaks, as does new generation futurist Andrew Zolli.- - -
Here are links to our other stories filed live from the SIMA Surf SummitImage Award photos