Sponsors
Billabong ▼ -0.015 | PPR ▼ -1.05 | American Apparel ▲ +0.001 | The Buckle ▼ -0.43 | Columbia ▲ +0.19 | Deckers Outdoor ▲ +0.38 | Dicks ▲ +0.58 | Foot Locker ▲ +0.28 | Genesco ▼ -1.70 | Iconix Brand Group ▲ +0.61 | Jarden Corp ▼ -0.77 | Nordstrom ▼ -0.71 | Luxottica ▼ -3.68 | Nike ▼ -0.78 | Pacific Sunwear ▼ -0.01 | Skullcandy ▼ -0.31 | Sport Chalet - 0 | Urban Outfitters ▼ -0.18 | VF Corp ▼ -0.55 | Quiksilver ▼ -0.06 | Zumiez ▲ +0.18 | Macys ▼ -0.43 | Tillys ▼ -0.04 |
Ticker Sponsor
Readers Say
Keeps me in the loop
Keeps me in the loop

Being an Executive Edition member allows me to not miss a beat when it comes to the Industry business news. Definitely keeps me in the loop plus goes great with my morning joe.

- By Tony Perez, Surfer and Surfing magazines
The one, undisputed leader
The one, undisputed leader

It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.

- By Craig Levra, CEO, Sport Chalet
Industry Insight

SIA: More on 2014 snow rep and retailer of the year awards + video recap.
SES: The monthly Credit Managers' Index dips to levels last seen during the credit crunch.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

Nordstrom embraces vampire movie

By Tiffany Montgomery
October 15, 2009 5:45 AM

Retail experts keep saying stores owners need to find creative ways to drive customers into stores.

While Nordstrom and vampires sound like an odd mix, the upscale retailer is jumping on the "Twilight" movie phenomenon and giving teenagers a compelling reason to visit its BP department.

Starting today, Nordstrom is exclusively selling a juniors clothing and jewelry line from the movie that includes T-shirts, hoodies, dresses and jackets. Prices range from $30 for a T-shirt to $48 for a jacket.

The department store is also offering "Twilight Takeover Parties" on Nov. 14 and 15, where stylists will help young women pull together the Twilight look.

For every $50 spent, customers will get one pass to an advance screening of the "The Twilight Saga: New Moon" movie. Shoppers can also register online to win tickets to the movie premiere.

The first movie was a hit, and led to big sales for Hot Topic, which had exclusive rights to some merchandise last year. This year, Hot Topic has T-shirts, accessories and posters, according to its website.

The second installment of the movie hits theaters Nov. 20.

 

 

 


Articles You Might Have Missed