Sponsors
Billabong ▼ -0.005 | PPR ▼ -1.20 | American Apparel ▲ +0.005 | The Buckle ▲ +0.68 | Columbia ▲ +0.93 | Deckers Outdoor ▲ +0.57 | Dicks ▼ -0.36 | Foot Locker ▲ +0.85 | Genesco ▲ +1.22 | Iconix Brand Group ▼ 0.00 | Jarden Corp ▲ +0.69 | Nordstrom ▲ +0.58 | Luxottica ▲ +0.04 | Nike ▼ -0.41 | Pacific Sunwear ▼ -0.03 | Skullcandy ▼ -0.07 | Sport Chalet - 0 | Urban Outfitters ▲ +0.19 | VF Corp ▲ +0.32 | Quiksilver ▲ +0.02 | Zumiez ▲ +0.73 | Macys ▲ +0.67 | Tillys ▼ -0.22 |
Readers Say
Useful on a daily basis
Useful on a daily basis

It's well balanced information that is useful on a daily basis. I'm very satisfied with the Executive Edition. I start each day with SES and a big cup of coffee!

- By Tom Ruiz, EVP Sales, Volcom
Keeps me in the loop
Keeps me in the loop

Being an Executive Edition member allows me to not miss a beat when it comes to the Industry business news. Definitely keeps me in the loop plus goes great with my morning joe.

- By Tony Perez, Surfer and Surfing magazines
Industry Insight

CFA, WELLS FARGO: Invitation to next "Crystal Ball" breakfast session, "Private Label vs Branded Manufacturing."

STOKES ME: SIMA Humanitarian Fund campaign kicks off this week with "Add-A-Buck" promotions in 76 core-store doors.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

National retailers use different strategies for the holidays

By Tiffany Montgomery
October 16, 2009 6:40 AM

BusinessWeek has an interesting story about how some national retailers are approaching the holiday season.

We all know what happened last year: retailers got caught with too much inventory after the economy took a turn for the worse in the fall, which led to unprecedented discounting.

This year, companies had more time to prepare for the current landscape, and are using different strategies.

Here's a summary:

Restoration Hardware is going more upscale by finding artisans to hand make more furniture. "If you're going to battle with the same goods you did in the last economy, you're probably going to lose," CEO Gary Friedman told BusinessWeek.

JC Penney is holding 60% of its inventory in warehouses, either finished product or fabric. The idea is to not flood stores with merchandise that then needs to be discounted if sales don't materialize, and to have fabric on hand to make more clothing if sales in key styles go better than expected.

Container store has permanently cut prices by about 16 percent on one tenth of its products with the hopes of avoiding price promotions.

Saks Fifth Avenue, which caused a firestorm last holiday season by drastically cutting prices on designer goods before Thanksgiving, has increased its offerings of mid and entry-level fashions. The company has pressed designers to make less expensive goods with different fabrics and embellishments.

Neiman Marcus is using Facebook and emails to promote limited sales on select items, but only for two to three hours on one day. One night, for example, the luxury department store offered deep discounts during a Monday Night Football game.

Some retailers are expanding what they sell. Sears has added permanent toy sections in some stores, Best Buy is testing selling used video games, electric scooters and patio furniture.

Click here to read the entire story.

 

 


Articles You Might Have Missed