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Executive Edition is a must have
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Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

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Tiffany Montgomery
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H&M not immune to recession

By Tiffany Montgomery
October 15, 2009 5:50 AM

Swedish fashion chain H&M reported today an 8% decline in same-store sales for the month of September. Same-store sales measure stores open for at least a year and are considered a key measure of a retailer's health.

Total sales fell 1% in local currencies.

H&M, a "fast fashion" leader, is one of the industry competitors that is hurting industry juniors sales because it offers more fashionable clothing at lower prices, many retailers and action sports executives have told me.

H&M operates 1,869 stores around the world.


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