Sponsors
Billabong ▲ +0.017 | PPR ▲ +1.55 | American Apparel ▲ +0.001 | The Buckle ▲ +0.41 | Columbia ▲ +0.28 | Deckers Outdoor ▼ -0.79 | Dicks ▲ +1.05 | Foot Locker ▲ +0.17 | Genesco ▼ -0.28 | Iconix Brand Group ▼ -0.09 | Jarden Corp ▼ -0.89 | Nordstrom ▲ +1.07 | Luxottica ▼ -0.09 | Nike ▼ -0.25 | Pacific Sunwear ▼ -0.02 | Skullcandy ▼ -0.35 | Sport Chalet ▼ -0.05 | Urban Outfitters ▲ +0.07 | VF Corp ▲ +0.52 | Quiksilver ▼ -0.15 | Zumiez ▼ -0.03 | Macys ▲ +0.60 | Tillys ▼ -0.16 |
Ticker Sponsor
Professional Services
Friedman Stroffe & Gerard, P.C.
FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational nee
More Professional Services...
Readers Say
I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

- By Hezy Shaked, President & CEO, Tilly's
The first thing I look at
The first thing I look at

I find Shop-Eat-Surf to be a very useful and informative site that I enjoy browsing daily. Shop-Eat-Surf is the first thing I look at every morning to keep up-to-date on the latest talk, events, and happenings in the industry. I must say I am a fan of Shop-Eat-Surf.

- By Bobby Abdel, Partner, Jack's Surfboards
New Industry Insight

Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.


Tiffany Montgomery
Print This Article

Zumiez says back-to-school better than expected

The Zumiez warehouse in
The Zumiez warehouse in Washington gearing up for back-to-school.
By Tiffany Montgomery
September 28, 2009 5:58 AM

Zumiez said today that sales and product margins turned out better than expected during the back-to-school shopping season and the company raised its earnings guidance for the third quarter.

Below, we break down week-to-week sales and look at the performance of key categories at Zumiez during the back-to-school period.

Zumiez storeThe company now expects third quarter same-store sales to be negative in the high-single digit to low double-digit range. Previously, the company forecast a same-store sales decline in the low-to mid-teen range.

As a result, third quarter earnings per share should reach 12 to 14 cents per share vs. the 5 to 7 cents per share previously forecast. Sales will range from $110 million to $111 million.

Zumiez CFO Trevor Lang said in a prerecorded message that the later Labor Day hurt August sales but helped September sales. Same-store sales in September rose 8/10 of one percentage point. For August and September combined, same-store sales declined 7.7 percent.

September same-stores sales by week were:

Week 1: up .7 percent
Week 2: up 29.1 percent
Week 3: down 13.7 percent
Week 4: down 13 percent

Sales in the Western half of the U.S. remain weak, with same-store sales falling in the low double digits. In the South, Northeast and Midwest, same-store sales declined in the mid-single digits.

Footwear comps were modestly positive, Lang said, while all other categories recorded negative comps.


Articles You Might Have Missed