Sponsors
Billabong ▼ -0.010 | PPR ▲ +1.05 | American Apparel ▲ +0.008 | The Buckle ▼ -0.07 | Columbia ▼ -0.49 | Deckers Outdoor ▼ -0.13 | Dicks ▼ -0.15 | Foot Locker ▲ +0.12 | Genesco ▼ -2.64 | Iconix Brand Group ▲ +0.13 | Jarden Corp ▲ +0.16 | Nordstrom ▼ -0.39 | Luxottica ▲ +0.57 | Nike ▼ -0.27 | Pacific Sunwear ▼ -0.22 | Skullcandy ▲ +0.09 | Sport Chalet - 0 | Urban Outfitters ▲ +0.02 | VF Corp ▲ +0.30 | Quiksilver ▼ -0.02 | Zumiez ▲ +0.20 | Macys ▼ -0.07 | Tillys ▼ 0.00 |
Ticker Sponsor
Professional Services
Friedman Stroffe & Gerard, P.C.

FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational needs.

More Professional Services...
Readers Say
I waited too long to sign up for Executive Edition
I waited too long to sign up for Executive Edition

I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.

- By Andy Laats, President, Nixon
It pertains to my business
It pertains to my business

I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.

I feel privileged to read the Executive Edition because I know I am getting insider industry information before it hits the mainstream media channels. And it’s always good to know what my friends are up to in the industry.

- By Monica Wise, Founder, L*Space
Industry Insight

AGENDA: Video recaps, 2015 show dates, "Love Made Me Do It" women's networking series on Wednesday.

STOKES ME: Deadline today to enter SIMA Humanitarian Fund's Bowl-a-thon fundraiser.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Zumiez says back-to-school better than expected

By Tiffany Montgomery
September 28, 2009 5:58 AM

Zumiez said today that sales and product margins turned out better than expected during the back-to-school shopping season and the company raised its earnings guidance for the third quarter.

Below, we break down week-to-week sales and look at the performance of key categories at Zumiez during the back-to-school period.

Zumiez storeThe company now expects third quarter same-store sales to be negative in the high-single digit to low double-digit range. Previously, the company forecast a same-store sales decline in the low-to mid-teen range.

As a result, third quarter earnings per share should reach 12 to 14 cents per share vs. the 5 to 7 cents per share previously forecast. Sales will range from $110 million to $111 million.

Zumiez CFO Trevor Lang said in a prerecorded message that the later Labor Day hurt August sales but helped September sales. Same-store sales in September rose 8/10 of one percentage point. For August and September combined, same-store sales declined 7.7 percent.

September same-stores sales by week were:

Week 1: up .7 percent
Week 2: up 29.1 percent
Week 3: down 13.7 percent
Week 4: down 13 percent

Sales in the Western half of the U.S. remain weak, with same-store sales falling in the low double digits. In the South, Northeast and Midwest, same-store sales declined in the mid-single digits.

Footwear comps were modestly positive, Lang said, while all other categories recorded negative comps.


Articles You Might Have Missed