Sponsors
Billabong ▼ -0.020 | PPR ▲ +1.35 | American Apparel ▼ -0.029 | The Buckle ▲ +0.01 | Columbia ▲ +0.06 | Deckers Outdoor ▲ +2.55 | Dicks ▲ +0.12 | Foot Locker ▲ +0.18 | Genesco ▼ -0.02 | Iconix Brand Group ▲ +0.01 | Jarden Corp ▲ +0.85 | Nordstrom ▲ +1.03 | Luxottica ▲ +1.64 | Nike ▲ +1.05 | Pacific Sunwear ▼ 0.00 | Skullcandy ▲ +0.09 | Sport Chalet - 0 | Urban Outfitters ▲ +0.06 | VF Corp ▲ +0.35 | Quiksilver ▲ +0.07 | Zumiez ▲ +0.81 | Macys ▲ +0.45 | Tillys ▼ -0.04 |
Ticker Sponsor
Readers Say
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
Keeps me in the loop
Keeps me in the loop

Being an Executive Edition member allows me to not miss a beat when it comes to the Industry business news. Definitely keeps me in the loop plus goes great with my morning joe.

- By Tony Perez, Surfer and Surfing magazines
Industry Insight

SDSI: 7 new companies accepted into the Springboard business mentoring program. AGENDA: Registration and travel planning now open for January and February trade shows.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Lucy Love president says domestic production a key advantage

By Shelby Stanger
September 25, 2009 6:00 AM

Editor's note: This is another in a series of stories based on talks we had with dozens of brands at ASR and Class. Look for more brand updates in the coming week and beyond.

Lucy Love President Michael Sharp told us at ASR that the dress brand has been able to maintain sales, and that they have been very fortunate to have been less affected by the economy than other brands in the juniors market.

"Young girls have disposable income and want a hot dress for Friday night and our price points are good," he said. Sharp added that the brand has been doubling its business over the last 10 years and that he is seeing a come back in the economy for Spring 2010.

Sharp said one of the brand's key advantages is that its products are all made in the USA. Since people have been more cautious about pre-booking, Lucy Love has been able to turnaround product quickly for customers who under-bought for spring and summer because they were nervous about the economy.

Sharp said they were able to deliver a lot of product quickly to customers who needed it, which a lot of brands who manufacture overseas could not do.

Being made in the USA and being able to produce products close to the market has been a key ingredient for the brand's success. Michael Sharp's wife, Holly Sharp, who is also very involved in Lucy Love, has a retail boutique in Corona del Mar where they can test and get early reads on product.

Besides their own store, Sharp said Lucy Love is the number one branded dress brand right now at PacSun. Lucy Love is also sold at boutiques and surf shops including Jack's, HSS, Active, Hansen's, and Sun Diego.

While being made in the USA makes it harder for Lucy Love to compete with brands made overseas in terms of pricing, Sharp says his shipping and quality is much better and that retailers have said Lucy Love is one of the easiest companies to work with because they always ship and deliver products on time.

Sharp also said that not discounting or selling to mass discounters has helped the brand.

"If I have excess product, I give it away to places like the Orangewood Home in Orange County and other non-profits."


Articles You Might Have Missed