Sponsors
Billabong ▼ -0.005 | PPR ▼ -1.05 | American Apparel ▲ +0.110 | The Buckle ▲ +1.76 | Columbia ▲ +1.79 | Deckers Outdoor ▲ +1.45 | Dicks ▲ +0.88 | Foot Locker ▲ +0.55 | Genesco ▲ +2.83 | Iconix Brand Group ▲ +0.21 | Jarden Corp ▲ +0.66 | Nordstrom ▲ +0.93 | Luxottica ▲ +0.25 | Nike ▲ +1.29 | Pacific Sunwear ▼ 0.00 | Skullcandy ▲ +0.17 | Sport Chalet - 0 | Urban Outfitters ▲ +0.69 | VF Corp ▲ +1.82 | Quiksilver ▲ +0.13 | Zumiez ▲ +1.56 | Macys ▲ +0.75 | Tillys ▲ +0.11 |
Ticker Sponsor
Readers Say
The most up-to-date information
The most up-to-date information

“Shop-Eat-Surf is a great source for the most up to date information of what is going on in our industry. I always enjoy reading the articles and appreciate the effort from Tiffany and her team."

- By Richard Woolcott, CEO and Founder, Volcom
Executive Edition rules
Executive Edition rules

“Shop-Eat-Surf” is now officially, the first stop in the morning for industry news. Accurate reporting, no sensationalism, and just the facts. Refreshing support to an incredible industry with a very bright future. Tiffany has cemented her role in the industry....the site is thought provoking, and inspirational. Learning the stories of others is incredibly useful. Great way to connect the retail community with the wholesale and financial, instantly and nationwide. ... And the Executive Edition rules.

- By Bob Hurley, Chairman, Hurley International
Industry Insight

SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

EPA sues VF Corp. over unsubstantiated health claims

By Tiffany Montgomery
September 23, 2009 6:55 AM

The EPA is accusing The North Face of making unproven health claims that some of its shoes prevent bacterial and fungal growth. VF disputes the EPA’s assertions.

Here’s the story from Reuters

US EPA sues VF's North Face over "pesticide" shoes
Tue Sep 22, 2009 5:18pm EDT
* EPA says bacteria-killing shoes are unregistered
* Fines could top $1 million

SAN FRANCISCO, Sept 22 (Reuters) - The U.S. Environmental Protection Agency filed a complaint against VF Corp, owner of the North Face brand, on Tuesday, claiming that more than 70 styles of shoes advertised as bacteria-killing by the company had not been registered with the agency.

"The company sold the products making unsubstantiated claims that
the footwear would prevent disease-causing bacteria," said the EPA in a statement.

In order for a manufacturer to make such claims, the EPA first tests, and then registers the pesticide.

The brands from North Face included "Fury Gore-Tex XCR," "Hedgehog SCR" and "Off-Chute," advertised as preventing bacterial and fungal growth for their wearers.
Although North Face did incorporate registered pesticides into the shoes, the claim that they would protect users against bacteria went too far, the EPA said.

It added that "unverified public health claims" can confuse consumers and lead them to believe they are being protected from disease when they may not be.

To read more of the story, click here.

 


More on: VF, lawsuit, North Face, EPA

Articles You Might Have Missed