Sponsors
Billabong ▲ +0.010 | PPR ▲ +0.80 | American Apparel ▲ +0.07 | The Buckle ▼ -0.99 | Columbia ▼ -0.38 | Deckers Outdoor ▼ -1.94 | Dicks ▼ -0.92 | Foot Locker ▼ -4.02 | Genesco ▼ -3.05 | Iconix Brand Group ▼ -2.52 | Jarden Corp ▼ -0.17 | Nordstrom ▼ -0.42 | Luxottica ▲ +0.45 | Nike ▼ -2.24 | Pacific Sunwear ▼ -0.05 | Skullcandy ▼ -0.04 | Sport Chalet - 0 | Urban Outfitters ▼ -0.15 | VF Corp ▼ -1.17 | Quiksilver ▲ +0.46 | Zumiez ▼ -0.62 | Macys ▼ -1.48 | Tillys ▲ +0.15 |
Ticker Sponsor
Professional Services
Friedman Stroffe & Gerard, P.C.

FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational needs.

More Professional Services...
Readers Say
The most up-to-date information
The most up-to-date information

“Shop-Eat-Surf is a great source for the most up to date information of what is going on in our industry. I always enjoy reading the articles and appreciate the effort from Tiffany and her team."

- By Richard Woolcott, CEO and Founder, Volcom
The one, undisputed leader
The one, undisputed leader

It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.

- By Craig Levra, CEO, Sport Chalet
Industry Insight

AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

Boston Media company acquires Foam magazine

By Tiffany Montgomery
September 09, 2009 12:20 PM

I just got word that a Boston media company has acquired Foam Magazine from Airborne Media LLC.

Airborne Media Partner Ross Garrett answered some questions about the deal and what it means for Foam.

Who is the Boston media company?

The company that acquired Foam is Madavor Media. It is an independent, niche publisher who is actively growing their portfolio of titles at present. Their independence was important to us. They don't have the trappings of a publicly traded company and the flexibility to make the right decisions.

Why did Foam sell?

Airborne made great strides in repositioning Foam and upgrading the product to better reflect the sophistication and flavor of the action sports landscape. At this point, what Foam needs to get to the next level are the fundamental publishing resources that a company like Madavor can provide which are not impossible but also not innate at Airborne - things like scale in manufacturing and distribution, subscription marketing resources and a national ad sales force. A sale to Madavor made a lot of sense as we contemplated what they brought to the table.

Will Foam continue as a print publication?

Absolutely. Madavor believes in print as a premium method to engage readers and match them with contextually appropriate advertisers. They have all intention of publishing the printed magazine.

What happens to the staff?

The staff is a big part of the value of Foam. They stay.

Will Foam keep an action sports focus?

Yes.

What was the acquisition price?

Unable to disclose.

 


Articles You Might Have Missed