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Details on Industry Insight.
I just got word that a Boston media company has acquired Foam Magazine from Airborne Media LLC.
Airborne Media Partner Ross Garrett answered some questions about the deal and what it means for Foam.
The company that acquired Foam is Madavor Media. It is an independent, niche publisher who is actively growing their portfolio of titles at present. Their independence was important to us. They don't have the trappings of a publicly traded company and the flexibility to make the right decisions.
Airborne made great strides in repositioning Foam and upgrading the product to better reflect the sophistication and flavor of the action sports landscape. At this point, what Foam needs to get to the next level are the fundamental publishing resources that a company like Madavor can provide which are not impossible but also not innate at Airborne - things like scale in manufacturing and distribution, subscription marketing resources and a national ad sales force. A sale to Madavor made a lot of sense as we contemplated what they brought to the table.
Absolutely. Madavor believes in print as a premium method to engage readers and match them with contextually appropriate advertisers. They have all intention of publishing the printed magazine.
The staff is a big part of the value of Foam. They stay.
Unable to disclose.