Sponsors
Billabong ▲ +0.010 | PPR ▲ +0.55 | American Apparel ▼ -0.013 | The Buckle ▼ -0.39 | Columbia ▲ +0.09 | Deckers Outdoor ▲ +0.26 | Dicks ▼ -0.02 | Foot Locker ▼ -0.18 | Genesco ▼ -0.06 | Iconix Brand Group ▼ -0.05 | Jarden Corp ▲ +0.15 | Nordstrom ▼ -0.15 | Luxottica ▼ -0.56 | Nike ▲ +0.51 | Pacific Sunwear ▼ -0.05 | Skullcandy ▼ -0.04 | Sport Chalet - 0 | Urban Outfitters ▼ -0.53 | VF Corp ▼ -0.01 | Quiksilver ▼ -0.01 | Zumiez ▼ -0.33 | Macys ▼ -0.37 | Tillys ▲ +0.05 |
Ticker Sponsor
Readers Say
The most up-to-date information
The most up-to-date information

“Shop-Eat-Surf is a great source for the most up to date information of what is going on in our industry. I always enjoy reading the articles and appreciate the effort from Tiffany and her team."

- By Richard Woolcott, CEO and Founder, Volcom
Useful on a daily basis
Useful on a daily basis

It's well balanced information that is useful on a daily basis. I'm very satisfied with the Executive Edition. I start each day with SES and a big cup of coffee!

- By Tom Ruiz, EVP Sales, Volcom
Industry Insight

MOSS ADAMS: Webinar 12/2 on internal controls to increase the value of your business.
AGENDA: 12/30 deadline to pre-register for Jan. 5-6 Long Beach show.
CIT TRADE FINANCE: Middle-market retailers cautiously optimistic for holiday.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

ASR Report: Atwater aims for $10 million

By Shelby Stanger
September 16, 2009 7:00 AM

At Class at ASR, Greg Osthus, the General Manager of Atwater, talked about the Newport Beach based brand. Atwater is only three years old.

"We're a hybrid brand, like a RVCA," said Osthus describing Atwater. "We hang in skate shops, surf shops, and boutiques."

Scott MadisonAtwater's revenue is just under $5 million, but Osthus says they are growing fast.

"We're up mostly because we just started," he said. "We're going into new territories that have never seen Atwater and that's why we've seen good growth in terrible times when people are just trying to anniversary their numbers."

(Right: Atwater Partner Scott Madison.)

He also said that picking the right partners has been a key to their growth, adding that accounts like Surfside Sports, Jack's, Sun Diego, the Closet, Zumiez, Nordstroms, and Active, have embraced the brand.

For Spring 2010, Atwater is pushing innovation in their boardshort line, and sticking to bright colors, which Osthus says has added freshness to the market.

"Right now we're trying to get to 10 million," he said of their current goal. "We're always implementing new strategies to put into place."


Articles You Might Have Missed