Sponsors
Billabong ▼ -0.005 | PPR ▲ +0.30 | American Apparel ▼ -0.047 | The Buckle ▲ +0.32 | Columbia ▲ +0.30 | Deckers Outdoor ▼ -0.61 | Dicks ▼ -0.03 | Foot Locker ▲ +0.43 | Genesco ▲ +0.25 | Iconix Brand Group ▼ -0.12 | Jarden Corp ▼ -0.06 | Nordstrom ▲ +0.23 | Luxottica ▲ +0.31 | Nike ▲ +0.09 | Pacific Sunwear ▲ +0.01 | Skullcandy ▼ -0.16 | Sport Chalet ▼ 0.00 | Urban Outfitters ▲ +0.10 | VF Corp ▲ +0.49 | Quiksilver ▼ -0.05 | Zumiez ▲ +0.15 | Macys ▲ +0.38 | Tillys ▼ -0.04 |
Ticker Sponsor
Readers Say
The one, undisputed leader
The one, undisputed leader

It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.

- By Craig Levra, CEO, Sport Chalet
The most up-to-date information
The most up-to-date information

“Shop-Eat-Surf is a great source for the most up to date information of what is going on in our industry. I always enjoy reading the articles and appreciate the effort from Tiffany and her team."

- By Richard Woolcott, CEO and Founder, Volcom
New Industry Insight

Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.


Tiffany Montgomery
Print This Article

Retailers and others party at DC's Gold Standard event Saturday

Glik's VP Jim Glik and Nick
Glik's VP Jim Glik and Nick Karels, DC's territory manager for the Midwest, at a DC Gold Standard party Saturday night.
By Sarah McClure
August 03, 2009 5:38 AM

I stopped by DC's closing Monster party Saturday night, held as part of their Gold Standard event in connection with the X Games. For the second year in a row, DC took over The Standard, Downtown LA to host a myriad of industry movers and shakers, including DC executives, retailers, vendors, sales reps, buyers and athletes.

Brian Garofalow and DompierreFifty to 75 industry partners, including ones from international arenas in the Asian-Pacific and Australian markets, were flown out for the four-day event on July 30-August 2. The evening I attended, featured an open bar and special guest DJ Tina T. Some guests headed up to The Standard‘s rooftop party, while others checked out the Dirt 2 gaming consoles in the room.

I talked with some of DC's execs and reps who showed up throughout the night to party at the DC Mezzanine Gold Bar, sponsored by Monster Energy, Codemasters' DIRT 2 and New Era.

(Above: Brian Garofalow, marketing manager at DC and skateboard street athlete Nick Dompierre, who placed fifth at the X Games on Saturday.)

"It's exciting to see the passion at an event like this," said Jim Glik, vice president of Glik's. "As a Midwestern retailer, it's nice to get the opportunity to connect with the DC family out here. These are the sports we can all relate to."

Mike Blabac"It's been a very exciting weekend," said Jim Copeland, skate buyer for Zappos in Las Vegas. "We showed up and got to see DC roll out the red carpet for everyone. They flew out three of us from Vegas."

Other guests included Moto X Super X-Men athlete Jeremy McGrath and DC skateboard street athlete Nick Dompierre who placed fifth in competition that day. Also present was veteran DC photographer Mike Blabac, right, who showcased his book "Blabac Photo: The Art of Skateboarding" in the nearby hospitality suite.

While many retailers appeared supportive of DC continuing to host large-scale events like the Gold Standard in the future, I asked a few DC folks if given the economy, they had expected DC to cancel the Gold Standard 2008 event this year.

"X Games is DC's home turf, it's like the Super Bowl for us," said Dave Kozak, in-house sales DC employeesmanager. "I think it's the last thing we'd cancel."

"We haven't really lost any momentum," said Brian Cassaro, category director for motorsports, adding that Gold Standard is an opportunity to show retailers and athletes their appreciation, as well as a good time. "Bottom line is this is a great event that everyone gets excited about. And [DC] definitely goes all out."

(Right: Brian Cassaro, category director for motorsports, Dave Kozak, in-house sales manager and Kelly Green, DC sales rep - LA.)


Articles You Might Have Missed