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Target expands Shaun White collection; clothes arrive in 1,699 stores in August

By
July 07, 2009 9:46 AM

Press Release:

Continuation of Shaun White 4 Target Apparel Hitting Stores Soon

Target athlete and Olympic gold medalist's affordable clothing line available in Target stores nationwide on August 15, 2009

MINNEAPOLIS, July 7 /PRNewswire/ -- The Shaun White 4 Target(R) collection will return to Target stores nationwide and online at Target.com on August 15, 2009. Shaun and Target continue their relationship and collaboration in the creation of a stylish, affordable line of T-shirts, woven shirts, shorts and denim jeans for boys and young men.

"I'm excited to continue working closely with Target on the line. We had so much fun with the limited-edition collection last fall that we had to come back again," said Shaun. "With the new line, you can definitely see the influence that music, art, skateboarding and travel have on me and the designs we are creating."

Trish Adams, senior vice president, Target, adds, "The Shaun White 4 Target collection brings a new element of progressive style to Target. The line is a great addition to our product offering that we're happy to deliver to our guests year-round at very reasonable prices."

The continuation of Shaun White 4 Target features a full range of apparel inspired by Shaun's lifestyle and exploration of the world. The collection includes fashionable, inexpensive items with prices ranging from $7.99 for boys' graphic tees to $34.99 for stylish young men's jackets.

"We are enthusiastic about the return of Shaun White 4 Target. The line is an important piece of our long-standing relationship and we look forward to continuing to work with Shaun to create a strong apparel line," said Troy Michels, Target Lifestyle Marketing.

Shaun White 4 Target debuted in fall 2008 with a limited-edition collection for boys and young men. After a successful premiere, Shaun and Target decided to continue the partnership with a line that will be available year-round. The boys' collection will be sold in each of Target's 1,699 stores, while the young men's product line will be available at Target.com. This collection draws on the strong relationship between Target and Shaun, as he has been riding for the brand for more than seven years.

The Shaun White for Target collection will be available at all Target locations and online at Target.com. Additional information, images and product samples are available by contacting one of the above representatives.

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,699 stores nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education(R). Today, that giving equals more than $3 million a week.


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