AGENDA: Pre-registration and lodging specials for Vegas show, Aug. 17-19.
SIA: Cooling down NYC with annual Summer Snowdown media event.
Details on Industry Insight.
I spent a few hours at the Agenda Trade Show yesterday at the Hyatt Regency in Huntington Beach.
The show was busy, and Agenda showcased its new look with ready-made booths with clean lines, a more upscale setting and a wider range of brands.
D. Nachnani, owner of the Coastal Edge chain on the East Coast, said he liked the look of the show and the booths.
"It's clean, and gives the show a uniform look," he said. "The brands' ethos are conveyed instantly."
Here are some photos from Wednesday at the show. I'll be back there today.
Richard Woolcott and Jeff Sanchez of Utility Boardshop.
Don Juncal of Obey and Tom Brown of 17th Street Surf Shop.
Bob Mignogna and Jonno Wells, CEO of Surfline
The Hurley booth. Hurley, Converse and Nike 6.0 had a large presence at the show.
L to R: Converse President Michael Spillane, Hurley CEO Roger Wyett and Converse Chief Marketing Officer Geoff Cottrill.
The Insight booth
D. Nachnani of Coastal Edge and Luis Santori of Bora Bora.
The aisles grew crowded as the day progressed.
L to R: Robin Walker, Rob Pearson and Jonno Wells of Surfline.