Sponsors
Billabong ▲ +0.035 | PPR ▲ +0.20 | American Apparel ▲ +0.008 | The Buckle ▼ -0.07 | Columbia ▼ -0.49 | Deckers Outdoor ▼ -0.13 | Dicks ▼ -0.15 | Foot Locker ▲ +0.12 | Genesco ▼ -2.64 | Iconix Brand Group ▲ +0.13 | Jarden Corp ▲ +0.16 | Nordstrom ▼ -0.39 | Luxottica ▲ +0.57 | Nike ▼ -0.27 | Pacific Sunwear ▼ -0.22 | Skullcandy ▲ +0.09 | Sport Chalet - 0 | Urban Outfitters ▲ +0.02 | VF Corp ▲ +0.30 | Quiksilver ▼ -0.02 | Zumiez ▲ +0.20 | Macys ▼ -0.07 | Tillys ▼ 0.00 |
Ticker Sponsor
Professional Services
Friedman Stroffe & Gerard, P.C.

FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational needs.

More Professional Services...
Readers Say
Always a good daily read
Always a good daily read

Shop-Eat-Surf creates a good source of timely information about the industry. The site makes all types and size companies feel part of a community where everyone is stoked to hear about other companies successes and ideas. It is always a good daily read.

- By Ted Li, VP of North America, Oakley
It pertains to my business
It pertains to my business

I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.

I feel privileged to read the Executive Edition because I know I am getting insider industry information before it hits the mainstream media channels. And it’s always good to know what my friends are up to in the industry.

- By Monica Wise, Founder, L*Space
Industry Insight

SIA SNOW SHOW: Early Bird rates thorugh Sept. 29 for Denver hotel rooms during 2015 show, from Jan. 28 - Feb. 3.

AGENDA: Video recaps, 2015 show dates, "Love Made Me Do It" women's networking series on Wednesday.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Restructuring at Reef leads to layoffs

By Tiffany Montgomery
June 16, 2009 6:03 AM

I heard there were some internal changes happening at Reef yesterday, so I checked in with new Reef Americas President Jim Gerson.

Here is what Jim had to say:

"After evaluating the organizational structure necessary to meet our business and financial goals, Reef has restructured. This restructure eliminated nine positions within product and marketing departments.

"These are very difficult decisions to make. We have re-shaped the business to align with our objectives to remain the top sandal resource and focus on our T-shirt and boardshort categories. We are confident that we have a solid structure in place to meet our consumers' expectations."

VF Corp. acquired sandal-maker Reef in 2005 and VF CEO Eric Wiseman recently described the brand as "struggling." Over the past year, there have been several changes at Reef including the decision to license the women's swim line and exit most cut-and-sew apparel categories for men and women which eliminated a significant number of jobs, the departure of Reef president John Wilson in May and the appointment of Gerson, the new president, in June. Dave Gatto, who ran Reef before it was acquired by VF, left VF in January.

Gerson was previously vice president of apparel for The North Face, another brand owned by VF. The North Face and Vans have been the top performing brands at VF.

 


Articles You Might Have Missed