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Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

- By Hezy Shaked, President & CEO, Tilly's
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Update: More information about the paddle out for Dick Baker on May 31

By Andrew Horan
May 22, 2009 7:19 AM

SIMA has some new information about the paddle out service and beach circle memorials for Dick Baker - including the map above of where the events will take place inside Doheny State Park in Dana Point, California.

Here are the details, from SIMA:

PADDLE OUT SERVICE IN MEMORY OF DICK BAKER
WHEN: Sunday, May 31 - 3:00 p.m.

WHERE: Doheny State Park, Picnic Areas A and B

The service will begin in Picnic Area A and will include a traditional paddle out service in the water. Following the service, attendees are invited to surf Doheny and picnic in areas A and B, which are covered.

Please bring your own beverages and food. Hawaiian singers and musicians will entertain. Festivities will continue until approximately two hours after the paddle out concludes.

DRIVING DIRECTIONS:
From San Diego:
I-5 North to Beach Cities exit
Once on exit ramp, bear left to Pacific Coast Highway North to Dana Point
Turn left at Dana Point Harbour Drive and make first left into Doheny State
Park. Ranger will provide directions.

From Orange County:
I-5 South exit Pacific Coast Highway North to Dana Point
Turn left at Dana Point Harbour Drive and make first left into Doheny State
Park. Ranger will provide directions.

ADDITIONAL DETAILS:
Parking on-site, and we suggest arriving early. San Onofre and California
State Park parking passes are accepted, otherwise there is a standard
parking fee of $10. Please bring your own surfboard, towel, wetsuit (water
temp approx 65 degrees), cooler and drinks (alcohol permitted). Flowers
will be provided for Paddle Out participants.

SENDING CONDOLENCES TO THE BAKER FAMILY:
In lieu of flowers, the Baker family appreciates any donations to be made to
one of the following foundations in Dick's honor:

• SIMA Environmental Fund
Checks should be made payable to the SIMA Environmental Fund and mailed to:
SIMA Environmental Fund - Dick Baker Remembrance
8 Argonaut, Ste. 170, Aliso Viejo, CA 92656

• SIMA Humanitarian Fund
Checks should be made payable to the SIMA Humanitarian Fund and mailed to:
SIMA Humanitarian Fund - Dick Baker Remembrance
8 Argonaut, Ste. 170, Aliso Viejo, CA 92656

• The San Clemente Educational Foundation
Donate online using the link above, or checks should be made payable to San
Clemente Educational Foundation and mailed to:
San Clemente High School
P.O. Box 4538, San Clemente, CA 92674

Cards should be mailed to:
The Baker Family
c/o SIMA
8 Argonaut, Suite 170
Aliso Viejo, CA 92656
Ph: 949.366.1164
Fax: 949.454.1406
www.sima.com


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