Sponsors
Billabong ▲ +0.005 | PPR ▲ +0.20 | American Apparel ▼ -0.02 | The Buckle ▲ +0.15 | Columbia ▼ -0.14 | Deckers Outdoor ▼ -0.01 | Dicks ▲ +0.83 | Foot Locker ▲ +0.47 | Genesco ▲ +0.74 | Iconix Brand Group ▼ 0.00 | Jarden Corp ▲ +0.37 | Nordstrom ▲ +0.92 | Luxottica ▼ -2.24 | Nike ▲ +0.40 | Pacific Sunwear ▲ +0.05 | Skullcandy ▲ +0.33 | Sport Chalet - 0 | Urban Outfitters ▲ +0.56 | VF Corp ▲ +0.67 | Quiksilver ▼ -0.07 | Zumiez ▲ +0.43 | Macys ▲ +1.14 | Tillys ▲ +0.05 |
Ticker Sponsor
Readers Say
In touch with our business
In touch with our business

If you're not plugged into Shop-Eat-Surf.com daily, you're out of touch with our business!

- By Peter "PT" Townend, The ActivEmpire
The first thing I look at
The first thing I look at

I find Shop-Eat-Surf to be a very useful and informative site that I enjoy browsing daily. Shop-Eat-Surf is the first thing I look at every morning to keep up-to-date on the latest talk, events, and happenings in the industry. I must say I am a fan of Shop-Eat-Surf.

- By Bobby Abdel, Partner, Jack's Surfboards
Industry Insight

KNOWSHOW: Video recaps from the Vancouver trade show.

MOSS ADAMS CAPITAL: Geofrey Haydon on the deal that saw the owner of Royal Robbins invest in Evolv.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

LA Times turns to Tommy Knapp for core store makeover

By Tiffany Montgomery
May 06, 2009 7:05 AM

Shop-eat-surf columnist and Honolua co-founder Tommy Knapp is the expert behind the most recent business makeover in the LA Times.

In the story, Tommy advises DBC Ride Shop owners Greg Armer and George Beard in San Clemente to take some radical steps to focus on their core: drop surf, go big in skate, and fill the store with new brands that aren't sold everywhere else.

Tommy KnappIt's advice that might sound familiar to our readers. Tommy's our Executive Edition retail columnist, where he's been suggesting ways for core stores to stand out in a down economy and crowded marketplace.

Tommy is an adjunct professor at USC's Marshall School of Business and the co-founder of Honolua Surf Co. You can find his columns listed on the left, under the "Related Stories" heading.


Articles You Might Have Missed