The Moss Adams Apparel Market Monitor shows that public companies, with the exception of the Youth Lifestyle category, continue to outperform the overall stock market. Previews of Agenda WMNS at Long Beach, Agenda NYC and Agenda Vegas. Now on Industry Insight.
Shop-eat-surf columnist and Honolua co-founder Tommy Knapp is the expert behind the most recent business makeover in the LA Times.
In the story, Tommy advises DBC Ride Shop owners Greg Armer and George Beard in San Clemente to take some radical steps to focus on their core: drop surf, go big in skate, and fill the store with new brands that aren't sold everywhere else.
It's advice that might sound familiar to our readers. Tommy's our Executive Edition retail columnist, where he's been suggesting ways for core stores to stand out in a down economy and crowded marketplace.
Tommy is an adjunct professor at USC's Marshall School of Business and the co-founder of Honolua Surf Co. You can find his columns listed on the left, under the "Related Stories" heading.