Sponsors
Billabong ▲ +0.027 | PPR ▲ +0.20 | American Apparel ▼ -0.047 | The Buckle ▼ -0.32 | Columbia ▼ -0.62 | Deckers Outdoor ▼ -0.23 | Dicks ▲ +0.02 | Foot Locker ▼ -0.35 | Genesco ▼ -6.73 | Iconix Brand Group ▼ -0.12 | Jarden Corp ▲ +0.04 | Nordstrom ▼ -0.04 | Luxottica ▼ -0.27 | Nike ▼ -0.66 | Pacific Sunwear ▲ +0.05 | Skullcandy ▼ -0.01 | Sport Chalet - 0 | Urban Outfitters ▼ -0.49 | VF Corp ▼ -0.49 | Quiksilver ▼ -0.05 | Zumiez ▼ -1.07 | Macys ▼ -0.22 | Tillys ▼ -0.37 |
Ticker Sponsor
Readers Say
I waited too long to sign up for Executive Edition
I waited too long to sign up for Executive Edition

I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.

- By Andy Laats, President, Nixon
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
Industry Insight

STOKES ME: Deadline is Friday to enter SIMA Humanitarian Fund's Bowl-a-thon fundraiser.

SURFRIDER: Celebrating 30 years.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Why Quiksilver is licensing its performance line

By Tiffany Montgomery
March 19, 2009 5:54 AM

Quiksilver has opted to license it athletic apparel line to CF Brand, which will manufacture, promote, sell and distribute it exclusively in the United States.

Quiksilver started the line in 2006 for "off board" training, offering shirts, shorts, jackets and pants with fabric technologies that wick away sweat and protect athletes from the elements, Quiksilver said.

I asked Steve Tully, President of Wholesale Americas, why Quiksilver has opted to license the line.

"Especially in these difficult times, we are focusing more than ever on our core competencies and established businesses," he said. "As a result of this disciplined focus, we felt that certain opportunities like Quiksilver Performance are better realized through a license arrangement. CF Brands is better suited to penetrate the sport/corporate/team channels of distribution that are not currently on our flight path."

Brian Lewis the former national sales manager of Quiksilver Performance will become national sales manager and director of marketing for CF Brand.

CF Brand is currently selling the fall collection of Quiksilver Performance that is targeted at sporting goods stores, fitness clubs, better department stores, specialty active lifestyle retailers and military stores.

CF Brand will also begin offering Quiksilver Performance through team and corporate sales for the holiday 2009 season.

 


Articles You Might Have Missed