Sponsors
Billabong ▼ -0.020 | PPR ▲ +1.35 | American Apparel ▼ -0.029 | The Buckle ▲ +0.01 | Columbia ▲ +0.06 | Deckers Outdoor ▲ +2.55 | Dicks ▲ +0.12 | Foot Locker ▲ +0.18 | Genesco ▼ -0.02 | Iconix Brand Group ▲ +0.01 | Jarden Corp ▲ +0.85 | Nordstrom ▲ +1.03 | Luxottica ▲ +1.64 | Nike ▲ +1.05 | Pacific Sunwear ▼ 0.00 | Skullcandy ▲ +0.09 | Sport Chalet - 0 | Urban Outfitters ▲ +0.06 | VF Corp ▲ +0.35 | Quiksilver ▲ +0.07 | Zumiez ▲ +0.81 | Macys ▲ +0.45 | Tillys ▼ -0.04 |
Ticker Sponsor
Readers Say
Keeps me in the loop
Keeps me in the loop

Being an Executive Edition member allows me to not miss a beat when it comes to the Industry business news. Definitely keeps me in the loop plus goes great with my morning joe.

- By Tony Perez, Surfer and Surfing magazines
Executive Edition rules
Executive Edition rules

“Shop-Eat-Surf” is now officially, the first stop in the morning for industry news. Accurate reporting, no sensationalism, and just the facts. Refreshing support to an incredible industry with a very bright future. Tiffany has cemented her role in the industry....the site is thought provoking, and inspirational. Learning the stories of others is incredibly useful. Great way to connect the retail community with the wholesale and financial, instantly and nationwide. ... And the Executive Edition rules.

- By Bob Hurley, Chairman, Hurley International
Industry Insight

SDSI: 7 new companies accepted into the Springboard business mentoring program. AGENDA: Registration and travel planning now open for January and February trade shows.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Why Quiksilver is licensing its performance line

By Tiffany Montgomery
March 19, 2009 5:54 AM

Quiksilver has opted to license it athletic apparel line to CF Brand, which will manufacture, promote, sell and distribute it exclusively in the United States.

Quiksilver started the line in 2006 for "off board" training, offering shirts, shorts, jackets and pants with fabric technologies that wick away sweat and protect athletes from the elements, Quiksilver said.

I asked Steve Tully, President of Wholesale Americas, why Quiksilver has opted to license the line.

"Especially in these difficult times, we are focusing more than ever on our core competencies and established businesses," he said. "As a result of this disciplined focus, we felt that certain opportunities like Quiksilver Performance are better realized through a license arrangement. CF Brands is better suited to penetrate the sport/corporate/team channels of distribution that are not currently on our flight path."

Brian Lewis the former national sales manager of Quiksilver Performance will become national sales manager and director of marketing for CF Brand.

CF Brand is currently selling the fall collection of Quiksilver Performance that is targeted at sporting goods stores, fitness clubs, better department stores, specialty active lifestyle retailers and military stores.

CF Brand will also begin offering Quiksilver Performance through team and corporate sales for the holiday 2009 season.

 


Articles You Might Have Missed