Sponsors
Billabong ▼ -0.005 | PPR ▲ +0.05 | American Apparel ▲ +0.117 | The Buckle ▲ +0.37 | Columbia ▲ +0.81 | Deckers Outdoor ▲ +2.01 | Dicks ▲ +0.29 | Foot Locker ▲ +0.18 | Genesco ▲ +0.65 | Iconix Brand Group ▲ +0.42 | Jarden Corp ▲ +1.08 | Nordstrom ▲ +0.25 | Luxottica ▲ +0.33 | Nike ▲ +0.45 | Pacific Sunwear ▲ +0.03 | Skullcandy ▲ +0.22 | Sport Chalet ▼ 0.00 | Urban Outfitters ▲ +0.36 | VF Corp ▼ -0.08 | Quiksilver ▲ +0.25 | Zumiez ▼ 0.00 | Macys ▲ +0.19 | Tillys ▲ +0.31 |
Ticker Sponsor
Readers Say
Always a good daily read
Always a good daily read

Shop-Eat-Surf creates a good source of timely information about the industry. The site makes all types and size companies feel part of a community where everyone is stoked to hear about other companies successes and ideas. It is always a good daily read.

- By Ted Li, VP of North America, Oakley
The one, undisputed leader
The one, undisputed leader

It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.

- By Craig Levra, CEO, Sport Chalet
New Industry Insight

Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.


Tiffany Montgomery
Print This Article

2009 SIMA Image Award nominees revealed

RVCA CEO Pat Tenore after
RVCA CEO Pat Tenore after winning a SIMA award last year
By Tiffany Montgomery
March 16, 2009 1:58 PM

SURF INDUSTRY MANUFACTURERS ASSOCIATION ANNOUNCES NOMINEES FOR 2009 SIMA IMAGE AWARDS

- Surf Industry Recognizes Its Most Influential Companies With 7th Annual Awards Program -

ALISO VIEJO, Calif. (March 16, 2009) -The Surf Industry Manufacturers Association (SIMA) is proud to announce the list of nominees for the seventh annual SIMA Image Awards, the only awards program that gives the surf industry the opportunity to recognize fellow surf industry companies for their outstanding contributions to the industry.

The goal of the SIMA Image Awards is to identify the surf industry's most influential companies and recognize them for their efforts to advance and grow the industry over the past year. This year, companies will be recognized in 15 categories: Accessory Product of the Year, Environmental Product of the Year, Footwear Product of the Year, Surfboard Model of the Year, Wetsuit of the Year, Men's Marketing Campaign of the Year, Men's Apparel Brand of the Year, Men's Boardshort of the Year, Men's Retailer of the Year, Women's Marketing Campaign of the Year, Women's Apparel Brand of the Year, Women's Swim Brand of the Year, Women's Retailer of the Year, Breakthrough Retailer of the Year and Breakthrough Brand of the Year.

"SIMA is excited to announce a very deserving line-up of 2009 Image Award nominees," said Dick Baker, SIMA chairman emeritus. "To be a final nominee is an honor as each category received more entries than ever this year. We hope all nominees are stoked, as they were selected by their peers from a very competitive group of entries. This speaks to the growing reputation and influence of the SIMA Image Awards, and we look forward to honoring this year's nominees at Surf Summit."

2009 SIMA IMAGE AWARDS NOMINEES

OVERALL AWARDS

Breakthrough Brand of the Year

Criteria: Recognizing the small- to mid-size men's or women's brand that experienced breakthrough growth between January 1 and December 31, 2008. Consider surfboard, apparel, footwear, wetsuit and accessory brands that had a breakthrough year through product development and/or increased brand recognition and appeal. Nominated companies can be new or established brands, but must have annual U.S. sales of at least $1 million and no more than $25 million.

Atwater
Firewire Surfboards
Sanuk Footwear
Skullcandy
Von Zipper

Breakthrough Retailer of the Year

Criteria: Recognizing the specialty retailer with 15 U.S. brick and mortar doors or less that experienced success in 2008. Consider the specialty retailer that had a breakthrough year in terms of sales and increased store recognition and appeal.

Coastal Edge, Virginia/NC
Hanger 94, San Diego
Heritage, New Jersey
K-5, Oceanside
Quiet Flight, Florida

 

MEN'S AWARDS

Men's Marketing Campaign of the Year

Criteria: Awarded to the men's apparel, footwear, wetsuit, hardgoods, accessory or media brand that produced the most creative marketing campaign in 2008. Consider men's brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials. Campaign must have first appeared in consumer print publications with an on-sale date on or before October 1, 2008 (approx. the October or November issues of endemic magazines.)
...lost's "The ‘Old'...lost" Campaign
Billabong's "Evolution of an Icon" Campaign
Hurley's "Phantom - True Performance" Campaign
Nixon's "Motion" Campaign
Sanuk's "This Is Not a Shoe" Campaign

Men's Apparel Brand of the Year

Criteria: Awarded to the men's apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and December 31, 2008.
Billabong
Hurley
O'Neill
RVCA
Volcom

Men's Boardshort of the Year

Criteria: Awarded to the boardshort product that featured the most exciting design, appeal or innovation between January 1 and December 31, 2008.
Angulator Mod by Volcom
Metallica Limited Edition by Billabong
My Dog Spot by Quiksilver
Phantom® 120 by Hurley
TIA by O'Neill

Men's Retailer of the Year

Criteria: Awarded to the specialty retailer that featured the best selection, product mix and merchandising in the men's category between January 1 and December 31, 2008.
Hansen's Boardroom, Encinitas
Huntington Surf & Sport, Huntington Beach
Surfside Sports, Costa Mesa
The Beach House, Santa Barbara
Whalebone, Virginia/NC

 

WOMEN'S AWARDS

Women's Marketing Campaign of the Year

Criteria: Awarded to the women's apparel, swimwear, footwear, wetsuit, hardgoods, accessory and media brand that produced the most creative marketing campaign in 2008. Consider women's brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials. Campaign must have first appeared in consumer print publications with an on-sale date on or before October 1, 2008 (approx. the October or November issues of endemic magazines.)
Billabong's "Fever" Campaign
Hurley's "Young Contemporary" Campaign
L*Space's "What's Your L?" Campaign
Roxy's "Ia Orana (Hello Tahiti)" Campaign
Volcom's "Easy on the Eyes" Campaign

Women's Apparel Brand of the Year

Criteria: Awarded to the women's apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and December 31, 2008.
Billabong Girls
Hurley
Roxy
RVCA
Volcom Girls

Women's Swim Brand of the Year

Criteria: Awarded to the women's swim brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and December 31, 2008.
Billabong Girls
Hurley
L*Space
Roxy
Volcom

Women's Retailer of the Year

Criteria: Awarded to the specialty retailer that featured the best selection, product mix and merchandising in the women's category between January 1 and December 31, 2008.
Becker, Corona Del Mar
Hansen's Boardroom, Encinitas
HSS Girls, Huntington Beach
Jack's, Irvine
Spyder, Hermosa Beach

PRODUCT AWARDS

Accessory Product of the Year

Criteria: Awarded to the accessory product at retail between January 1 and December 31, 2008 that featured the most exciting design, appeal or innovation. Accessory products such as watches, eyewear, bags, fins, etc. can be considered.
Double Agent Headphones by Skullcandy
Infiniti Drylock Boot by Xcel
iPhone Application by Electric Visual
Master Blaster Headphones by Nixon
Ultimate Tide Watch by Rip Curl

Environmental Product of the Year

Criteria: Awarded to the most exciting, appealing and/or innovative environmental surf product at retail between January 1 and December 31, 2008. Consider apparel, footwear, accessory, wetsuit, surfboard or any other surf-related product that was created to lessen the impact on the environment, whether through its manufacturing process, materials or usage of the product itself.
Recycled Boardshort Series by Billabong
Slightly Choppy Eco-Friendly Boardshort by Quiksilver
Soleo Organics Sunscreen by Soleo
Stash Sandal by Reef
V.Co-Logical Creedlers Sandal by Volcom

Footwear Product of the Year

Criteria: Awarded to the footwear product at retail between January 1 and December 31, 2008 that featured the most exciting design, appeal or innovation.
Authentic by Vans
Dr. Simmons by Reef
Kia'i by Olukai
Sidewalk Surfers by Sanuk Footwear
Surf Turkey by O'Neill

Surfboard Model of the Year

Criteria: Awarded to the surfboard model at retail between January 1 and December 31, 2008 that featured the most exciting design, appeal or innovation.
C4 Waterman Subvector 9-3 Stand Up Board by C4 Waterman/Boardworks
GTR by Rusty Surfboards
Proton by Channel Islands
Shane Beschen Rocket by ...lost
Taj Pro Model by Firewire Surfboards

Wetsuit of the Year

Criteria: Awarded to the wetsuit at retail between January 1 and December 31, 2008 that featured the most exciting design, appeal or innovation.
Cypher by Quiksilver
H-Bomb by Rip Curl
Infiniti Drylock Fullsuit by Xcel
Psychofreak by O'Neill Wetsuits
Solution Gold Back Zip Fullsuit by Billabong

All regular and board builder SIMA members were given the opportunity to enter their own companies or brands, and retailers, in any qualifying categories. These entries were then reviewed and voted upon by an industry panel of experts from both the manufacturing and retailing sides. The outcome of the panel vote determined the five nominees in each category. Winners will be determined by a final vote open to all SIMA member companies, as well as specialty retailers. The main contact at each SIMA member company can expect information for final voting this week. For more details on the entry and voting process visit www.simaimageawards.com

The winners will be announced at an awards ceremony during SIMA Surf Summit 12 in Cabo San Lucas, Mexico, May 6-9, 2009. The awards ceremony will again feature a video component highlighting and introducing each nominee and winner.

The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. In addition, SIMA actively supports oceanic environmental efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 19 years, SIMA's Environmental Fund has raised more than $5 million for environmental groups seeking to protect the world's oceans, beaches and waves. The SIMA Humanitarian Fund, also a 501(c)(3) charitable foundation, was established in 2006 to award grants to various surf or boardsport related social and humanitarian non-profit organizations whose efforts are focused on improving the quality of life, health and/or welfare of people.


Articles You Might Have Missed