Sponsors
Billabong ▲ +0.010 | PPR - 0 | American Apparel ▲ +0.019 | The Buckle ▼ -0.60 | Columbia ▲ +0.21 | Deckers Outdoor ▼ -0.15 | Dicks ▼ -0.74 | Foot Locker ▼ -0.81 | Genesco ▲ +0.03 | Iconix Brand Group ▼ 0.00 | Jarden Corp ▼ -0.65 | Nordstrom ▼ -0.73 | Luxottica ▼ -0.48 | Nike ▲ +0.34 | Pacific Sunwear ▼ -0.16 | Skullcandy ▼ -0.01 | Sport Chalet - 0 | Urban Outfitters ▼ -0.20 | VF Corp ▼ -0.19 | Quiksilver ▼ -0.01 | Zumiez ▼ -0.22 | Macys ▼ -1.46 | Tillys ▲ +0.12 |
Ticker Sponsor
Readers Say
Keeps me in the loop
Keeps me in the loop

Being an Executive Edition member allows me to not miss a beat when it comes to the Industry business news. Definitely keeps me in the loop plus goes great with my morning joe.

- By Tony Perez, Surfer and Surfing magazines
I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

- By Hezy Shaked, President & CEO, Tilly's
Industry Insight

TAYLOR DIGITAL: Google's algorithm change April 21 will favor mobile sites.
SURFRIDER: Update: Trestles saved, again.
ROTH CAPITAL PARTNERS: 6 consumer sector take-aways from investor conference.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Op expands at Wal-Mart

By Tiffany Montgomery
February 26, 2009 6:54 AM

Look for more Op goods at Wal-Mart this spring.

According to executives at Iconix Brand Group, which owns the brand, Op rolls out to all Wal-Mart doors this spring and Op will be taking over the vast majority of Wal-Mart's swim business this year. 

In addition, "Op product is also being sold in Wal-Mart Canada and will be launching in Wal-Mart Mexico next week," Iconix CEO Neil Cole said during a conference call with investors this week.

Op home products will also launch this year at Wal-Mart. 

 


Articles You Might Have Missed