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Tiffany Montgomery
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Op expands at Wal-Mart

By Tiffany Montgomery
February 26, 2009 6:54 AM

Look for more Op goods at Wal-Mart this spring.

According to executives at Iconix Brand Group, which owns the brand, Op rolls out to all Wal-Mart doors this spring and Op will be taking over the vast majority of Wal-Mart's swim business this year. 

In addition, "Op product is also being sold in Wal-Mart Canada and will be launching in Wal-Mart Mexico next week," Iconix CEO Neil Cole said during a conference call with investors this week.

Op home products will also launch this year at Wal-Mart. 

 


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