Sponsors
Billabong ▲ +0.015 | PPR ▲ +2.15 | American Apparel ▲ +0.072 | The Buckle ▲ +0.25 | Columbia ▼ -1.54 | Deckers Outdoor ▼ -0.25 | Dicks ▼ -0.65 | Foot Locker ▲ +0.41 | Genesco ▲ +0.33 | Iconix Brand Group ▲ +0.17 | Jarden Corp ▲ +0.11 | Nordstrom ▲ +0.14 | Luxottica ▲ +0.23 | Nike ▼ -0.71 | Pacific Sunwear ▲ +0.14 | Skullcandy ▼ -0.01 | Sport Chalet ▼ -0.03 | Urban Outfitters ▲ +0.14 | VF Corp ▼ -0.40 | Quiksilver ▼ -0.07 | Zumiez ▲ +0.01 | Macys ▼ -0.07 | Tillys ▲ +0.09 |
Ticker Sponsor
Readers Say
Since the inception of Executive Edition, I only need 1 stop
Since the inception of Executive Edition, I only need 1 stop

As a retailer in the surf industry for the past 21 years, I have had to use multiple sources to stay informed to the news within surf. Since the inception of the Executive Edition of Shop-Eat-Surf.com, I need only one stop. Thanks for providing such a valuable tool to all of us in the industry. Shop-Eat-Surf is a must read for all of our staff at Maui Nix.

- By George Karamitos, CEO, Maui Nix
It pertains to my business
It pertains to my business

I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.

I feel privileged to read the Executive Edition because I know I am getting insider industry information before it hits the mainstream media channels. And it’s always good to know what my friends are up to in the industry.

- By Monica Wise, Founder, L*Space
New Industry Insight

Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.


Tiffany Montgomery
Print This Article

More details about Macy's action sports buyers

Jeff Gennette, the newly
Jeff Gennette, the newly appointed chief merchandising officer for all of Macy's. Photo: Macy's Inc.
By Diana McCabe
February 19, 2009 6:25 AM

Macy's, which earlier this month announced that it was eliminating its regional divisions, including Macy's West, said Wednesday that its buyers for action sports and contemporary apparel will be based in California.

Jim Sluzewski, spokesman for Macy's Inc., said in an interview with Shop-Eat-Surf that buyers for action sports will likely be based in Los Angeles; buyers for contemporary in San Francisco. All other buyers will work out of New York, he said.

Macy's was still sorting out staffing, but Sluzewski said buyers should be in place by May.

Macy's is the largest department store customer for many action sports brands. Macy's West carries a large assortment of brands, especially in its young men departments.

Earlier this month, Macy's essentially eliminated overlapping divisions in favor of one corporate entity to handle all buy orders. Jeffrey Gennette, currently chairman and CEO of Macy's West, will become chief merchandising officer for the entire company. But Gennette will get feedback from local teams, which will be looking at what is selling in Macy's stores as well as what the competition is selling.

The new strategy allows Macy's to adjust its mix of brand, fabrics, colors and styles in every store.

For example, Sluzewski said that in Minneapolis, Macy's found they had a great market for swimwear at its store in Mall of America. "In the middle of February, you usually don't sell swimwear but here you do because across the street they have the (America's) largest indoor water park and that draws tourists," he said.


Articles You Might Have Missed