Sponsors
Billabong ▲ +0.010 | PPR ▲ +0.80 | American Apparel ▲ +0.07 | The Buckle ▼ -0.99 | Columbia ▼ -0.38 | Deckers Outdoor ▼ -1.94 | Dicks ▼ -0.92 | Foot Locker ▼ -4.02 | Genesco ▼ -3.05 | Iconix Brand Group ▼ -2.52 | Jarden Corp ▼ -0.17 | Nordstrom ▼ -0.42 | Luxottica ▲ +0.45 | Nike ▼ -2.24 | Pacific Sunwear ▼ -0.05 | Skullcandy ▼ -0.04 | Sport Chalet - 0 | Urban Outfitters ▼ -0.15 | VF Corp ▼ -1.17 | Quiksilver ▲ +0.46 | Zumiez ▼ -0.62 | Macys ▼ -1.48 | Tillys ▲ +0.15 |
Ticker Sponsor
Readers Say
The one, undisputed leader
The one, undisputed leader

It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.

- By Craig Levra, CEO, Sport Chalet
Great insight into the issues
Great insight into the issues

I am a big fan of Tiffany and her team as well as an avid reader of Shop-Eat-Surf. I shop, I eat, I surf -- I should pay.

- By Kevin Bailey, President, Vans
Industry Insight

AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

More details about Macy's action sports buyers

By Diana McCabe
February 19, 2009 6:25 AM

Macy's, which earlier this month announced that it was eliminating its regional divisions, including Macy's West, said Wednesday that its buyers for action sports and contemporary apparel will be based in California.

Jim Sluzewski, spokesman for Macy's Inc., said in an interview with Shop-Eat-Surf that buyers for action sports will likely be based in Los Angeles; buyers for contemporary in San Francisco. All other buyers will work out of New York, he said.

Macy's was still sorting out staffing, but Sluzewski said buyers should be in place by May.

Macy's is the largest department store customer for many action sports brands. Macy's West carries a large assortment of brands, especially in its young men departments.

Earlier this month, Macy's essentially eliminated overlapping divisions in favor of one corporate entity to handle all buy orders. Jeffrey Gennette, currently chairman and CEO of Macy's West, will become chief merchandising officer for the entire company. But Gennette will get feedback from local teams, which will be looking at what is selling in Macy's stores as well as what the competition is selling.

The new strategy allows Macy's to adjust its mix of brand, fabrics, colors and styles in every store.

For example, Sluzewski said that in Minneapolis, Macy's found they had a great market for swimwear at its store in Mall of America. "In the middle of February, you usually don't sell swimwear but here you do because across the street they have the (America's) largest indoor water park and that draws tourists," he said.


Articles You Might Have Missed