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Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

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I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

- By Hezy Shaked, President & CEO, Tilly's
Industry Insight

MOSS ADAMS: Webinar 12/2 on internal controls to increase the value of your business.
AGENDA: 12/30 deadline to pre-register for Jan. 5-6 Long Beach show.
CIT TRADE FINANCE: Middle-market retailers cautiously optimistic for holiday.
Details on Industry Insight.


Tiffany Montgomery
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More details about Macy's action sports buyers

By Diana McCabe
February 19, 2009 6:25 AM

Macy's, which earlier this month announced that it was eliminating its regional divisions, including Macy's West, said Wednesday that its buyers for action sports and contemporary apparel will be based in California.

Jim Sluzewski, spokesman for Macy's Inc., said in an interview with Shop-Eat-Surf that buyers for action sports will likely be based in Los Angeles; buyers for contemporary in San Francisco. All other buyers will work out of New York, he said.

Macy's was still sorting out staffing, but Sluzewski said buyers should be in place by May.

Macy's is the largest department store customer for many action sports brands. Macy's West carries a large assortment of brands, especially in its young men departments.

Earlier this month, Macy's essentially eliminated overlapping divisions in favor of one corporate entity to handle all buy orders. Jeffrey Gennette, currently chairman and CEO of Macy's West, will become chief merchandising officer for the entire company. But Gennette will get feedback from local teams, which will be looking at what is selling in Macy's stores as well as what the competition is selling.

The new strategy allows Macy's to adjust its mix of brand, fabrics, colors and styles in every store.

For example, Sluzewski said that in Minneapolis, Macy's found they had a great market for swimwear at its store in Mall of America. "In the middle of February, you usually don't sell swimwear but here you do because across the street they have the (America's) largest indoor water park and that draws tourists," he said.


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