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I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.

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Tiffany Montgomery
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L Space expects double digit growth in 2009 and expands marketing efforts

By Tiffany Montgomery
February 04, 2009 8:00 AM

L*Space Founder Monica Wise is loving life since she partnered with C&C early last year.

The partnership has given Monica infrastructure help and allowed her to spread her wings. One new marketing project is the "screen cleaners" L*Space is creating featuring lead model Corrin Nomad. The screen cleaners can be downloaded and played on desktops or on an iPhone or Blackberry. Here's the second of five installments, which Monica wanted to debut on Shop-Eat-Surf. (Click on the phone image at the end of the story to play the video on the L*Space website.)

The partnership also allowed Monica to leave the business for a few weeks to travel to fabric shows in Europe, something she could never do before.

"Paul (Carr) and Dac (Clark) said, "Go, go!," said Monica, who used to handle everything - design, collecting money from accounts, packing orders. "We meet every week and talk about product, budget, planning. They've taught me so much. It's such a relief to let go."

Now, Monica mainly focuses on design, and her creations continue to gain traction. Monica said L*Space sales grew 30 percent in 2008 and while she acknowledges the economy is tough, she still sees rooms for growth. Monica said she expects double digit increases for 2009.

One of L*Space's big coups was landing four swimsuit styles in 100 Victoria Secret stores.

Monica is also spending more time with key accounts by doing in-store appearances and trunk shows where she helps fit customers in swimsuits.

And, L*Space has gotten a positive response from retailers on new marketing efforts such as the screen cleaners and other videos the company created that show the L*Space state of mind. Some retailers are playing the videos on in-store TVs.

Someday, Monica may hire a designer and focus on merchandising. But as the only L*Space designer, she's not quite ready to let go all the way.

"I like having control," she said. "That person would have to really understand L*Space - maybe someday."


 

 

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