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Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

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I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

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Tiffany Montgomery
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Retailers reveal top categories for business growth

By Tiffany Montgomery
January 13, 2009 7:31 AM

Board-Trac and the Board Retailers Association just compiled results from a third quarter survey of retailers around the country.

Angelo Ponzi of Board-Trac shared the results with me, and here are some highlights of the survey, which includes responses from 161 retailers:

- 54 percent reported comp sales were down in the third quarter of 2008 vs. the same period last year. 56.5 percent said margins were down as well.

- 40 percent said sales rose in the third quarter of 2008 from the second quarter of 2008, while 48.4 percent said sales were down.

- Retailers that saw sales growth in the third quarter attributed the increase to weather/season, better customer service, more advertising/marketing and new/better product mix. Angelo thought the retailers' responses in this category were particularly interesting because it showed store owners were digging down and working on different aspects of their business.

- 28.6 percent expected sales for 2008 to be down 5 to 10 percent, 20.5 percent expected a 10 to 20 percent decline and 18.6 expected sales to increase 5 to 10 percent.

- Retailers said men's apparel, footwear, surf and skateboard hardgoods are the most important categories for their business growth.

- The most important factors retailers consider when deciding to stock a brand: Brand quality (91.3 percent), demand for brand (88.9 percent), brand reputation (86.3 percent), brand image (84.5 percent), customer service (77 percent) and distribution of brand in trading area (71.4 percent).

- And some good news for trade shows. Retailers report the top methods for gathering information about new brands include customers (48.4 percent), attending trade shows (45.3 percent), and sales reps (38.5 percent).

 

 

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