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Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

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I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

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TAYLOR DIGITAL: Website tools to increase sales. SURFRIDER: Rise Above Plastics campaign.

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Tiffany Montgomery
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Lost Clothing hires Johnny Monson and Chris Boland from Blackhart/Allyance

By Tiffany Montgomery
January 16, 2009 5:58 AM

Updated 1/18 with comments from Johnny Monson

A quick piece of news that surfaced yesterday.

Lost Clothing has hired Johnny Monson and Chris Boland of the Blackhart Brotherhood and formerly of Allyance.

Johnny monsonJohnny, right,  will be Lost Clothing creative director and Chris will be design director.

They already started on an early holiday collection and will have full control of the spring 2010 line, Lost Clothing President Tim Garrett said.

La Jolla Group CEO Toby Bost told me Johnny and Chris fit perfectly with the Lost DNA and grew up in the neighborhood where the brand was founded.

Previous Lost design head Jim Zapala, who was ready for a new challenge, will now head up Rusty Clothing design. Toby said Rusty needed to move to the next level, and Jim's design expertise will help the brand get there.

I sent Johnny an email from Florida asking about his new position, and he sent this response: 

"Lost is one of the few and only brands in this industry that was founded on hardgoods/surfboards. This brand deserves to be here and Matt deserves his cred!

"It's back to the basics these days and the fundementals of what this industry was founded on. Innovation and radical ideas. A lifestlye that few understand - but many emulate."

 

 

 

 

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