Sponsors
Billabong ▼ 0.000 | PPR ▲ +0.45 | American Apparel ▼ -0.006 | The Buckle ▼ -0.83 | Columbia ▼ -0.31 | Deckers Outdoor ▼ -1.45 | Dicks ▼ -0.52 | Foot Locker ▲ +0.04 | Genesco ▼ -0.67 | Iconix Brand Group ▲ +0.15 | Jarden Corp ▲ +0.10 | Nordstrom ▼ -0.62 | Luxottica ▼ -0.63 | Nike ▲ +0.93 | Pacific Sunwear ▲ +0.01 | Skullcandy ▼ -0.20 | Sport Chalet ▲ +0.04 | Urban Outfitters ▼ -0.64 | VF Corp ▼ -0.28 | Quiksilver ▲ +0.07 | Zumiez ▼ -0.31 | Macys ▼ -1.83 | Tillys ▲ +0.01 |
Ticker Sponsor
Readers Say
Great insight into the issues
Great insight into the issues

I am a big fan of Tiffany and her team as well as an avid reader of Shop-Eat-Surf. I shop, I eat, I surf -- I should pay.

- By Kevin Bailey, President, Vans
The one, undisputed leader
The one, undisputed leader

It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.

- By Craig Levra, CEO, Sport Chalet
New Industry Insight

Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.


Tiffany Montgomery
Print This Article

ICRX Report: American Apparel's basics approach includes more store openings in 2009

American Apparel CEO Dov
American Apparel CEO Dov Charney and CFO Adrian Kowalewski
By Diana McCabe
January 14, 2009 12:29 PM

American Apparel CEO Dov Charney hopped up to say hello to the crowd at the ICR XChange this morning and then turned the show over to Adrian Kowalewski, who was just named chief financial officer in December.

Here's what Adrian had to say about the LA-based maker of T-shirts, sweats, socks, underwear and other fashion basic apparel. The company is a supplier to the industry, and, increasingly, a retail competitor.

  • It doesn't have to forecast fashion trends because most of its goods are basics.
  • It has good inventory tallies because people want to buy its clothes year-round
  • In 2008, opened 80 new stores, which was more than planned
  • Expects to open 14 stores in 2009

Kind of a surprise: American Apparel moved into malls with 12 leases it picked up from bankrupt Sharper Image. "Those (shops) are doing well," Adrian said. Those consumers went to a mall and "choose to shop at American Apparel."

Store comps: In Q4, the trend was down because of the economy. The slowdown came from its U.S. retail segment - about 39 stores. American Apparel comfortable with this. (Comps in 2008 were 22% vs. 29% in 2007.)

 

 

 

Airfare.com - Flights, hotels and more!

 


Articles You Might Have Missed