Sponsors
Billabong ▲ +0.005 | PPR ▲ +6.90 | American Apparel ▼ 0.000 | The Buckle ▼ 0.00 | Columbia ▼ 0.00 | Deckers Outdoor ▼ 0.00 | Dicks ▼ 0.00 | Foot Locker ▼ 0.00 | Genesco ▼ 0.00 | Iconix Brand Group ▼ 0.00 | Jarden Corp ▼ 0.00 | Nordstrom ▼ 0.00 | Luxottica ▼ 0.00 | Nike ▼ 0.00 | Pacific Sunwear ▼ 0.00 | Skullcandy ▼ 0.00 | Sport Chalet ▼ 0.00 | Urban Outfitters ▼ 0.00 | VF Corp ▼ 0.00 | Quiksilver ▼ 0.00 | Zumiez ▼ 0.00 | Macys ▼ 0.00 | Tillys ▼ 0.00 |
Ticker Sponsor
Readers Say
I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

- By Hezy Shaked, President & CEO, Tilly's
Since the inception of Executive Edition, I only need 1 stop
Since the inception of Executive Edition, I only need 1 stop

As a retailer in the surf industry for the past 21 years, I have had to use multiple sources to stay informed to the news within surf. Since the inception of the Executive Edition of Shop-Eat-Surf.com, I need only one stop. Thanks for providing such a valuable tool to all of us in the industry. Shop-Eat-Surf is a must read for all of our staff at Maui Nix.

- By George Karamitos, CEO, Maui Nix
Industry Insight

SHACC: "Endless Summer" party this Friday.
KNOWSHOW: Complete list of exhibitor brands and mobile app available.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

ICRX Report: American Apparel's basics approach includes more store openings in 2009

By Diana McCabe
January 14, 2009 12:29 PM

American Apparel CEO Dov Charney hopped up to say hello to the crowd at the ICR XChange this morning and then turned the show over to Adrian Kowalewski, who was just named chief financial officer in December.

Here's what Adrian had to say about the LA-based maker of T-shirts, sweats, socks, underwear and other fashion basic apparel. The company is a supplier to the industry, and, increasingly, a retail competitor.

  • It doesn't have to forecast fashion trends because most of its goods are basics.
  • It has good inventory tallies because people want to buy its clothes year-round
  • In 2008, opened 80 new stores, which was more than planned
  • Expects to open 14 stores in 2009

Kind of a surprise: American Apparel moved into malls with 12 leases it picked up from bankrupt Sharper Image. "Those (shops) are doing well," Adrian said. Those consumers went to a mall and "choose to shop at American Apparel."

Store comps: In Q4, the trend was down because of the economy. The slowdown came from its U.S. retail segment - about 39 stores. American Apparel comfortable with this. (Comps in 2008 were 22% vs. 29% in 2007.)

 

 

 

Airfare.com - Flights, hotels and more!

 


Articles You Might Have Missed