The path to the corner office at action sports brands often starts at a core shop. So I've been talking to some industry leaders about where they started and what they learned along the way. Monday, we heard from Rick Petri.
For today's story, I checked with John Wilson, president of Reef. He still remembers his first day on the job at Clairemont Surf Shop in San Diego, working for owner Steve O'Connell. It was Aug. 1, 1986.