Sponsors
Billabong ▼ 0.000 | PPR ▼ -2.15 | American Apparel ▲ +0.003 | The Buckle ▼ -0.78 | Columbia ▼ -0.28 | Deckers Outdoor ▼ -1.26 | Dicks ▼ -0.82 | Foot Locker ▼ -0.38 | Genesco ▼ -1.41 | Iconix Brand Group ▼ -0.16 | Jarden Corp ▼ -0.26 | Nordstrom ▼ -0.67 | Luxottica ▲ +0.34 | Nike ▼ -0.59 | Pacific Sunwear ▼ -0.05 | Skullcandy ▲ +0.07 | Sport Chalet - 0 | Urban Outfitters ▲ +0.05 | VF Corp ▼ -0.63 | Quiksilver ▼ -0.06 | Zumiez ▼ -0.17 | Macys ▼ -0.30 | Tillys ▼ 0.00 |
Readers Say
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
I waited too long to sign up for Executive Edition
I waited too long to sign up for Executive Edition

I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.

- By Andy Laats, President, Nixon
Industry Insight

CFA, WELLS FARGO: Invitation to next "Crystal Ball" breakfast session, "Private Label vs Branded Manufacturing."

STOKES ME: SIMA Humanitarian Fund campaign kicks off this week with "Add-A-Buck" promotions in 76 core-store doors.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

O'Neill confirms it is staying with ASR

By Tiffany Montgomery
December 17, 2008 4:09 PM

I caught up with Toby Bost, CEO of O'Neill Clothing, to talk about ASR and trade shows, following the decision by Quiksilver to skip the January ASR show.

O'Neill and the other La Jolla Group brands will attend, Toby confirmed. He told me that ASR worked hard to make the show affordable. He also said that he expects industry trade shows may be changing more in the future.

Here's his note to me:

"La Jolla Group will be attending the show. ASR has been completely accommodating from an expense perspective and has made this show affordable. There will be business to be done there regardless of how anyone tries to spin it.

"After what will probably end up being the worst Holiday season on record, our retailers need us. They need face time and a venue where they can discuss business while making the best use of time and travel expenses. It takes a large degree of scheduling to put a retailer, sales reps and executives together. In fact it doesn't tend to happen often or at all outside of a tradeshow.

"There will be some interesting strategic plays at this show. I would say the brands attending smell opportunity and will be focusing on building market share.

"We are focusing on making it worth it for the retailers that show up.

"As a result of the activity around this show, I will say that moving forward the tradeshow landscape as we once knew it has changed. That change has been coming for a long time.

"All the brands and industry as a whole are guilty of marketing to each other and letting tradeshow spends get out of control. It's time to participate in a much more controlled and business like forum. We're looking forward to what the future holds here.

"It's another step in the right direction for an industry that continues to mature."

 

Airfare.com - Flights, hotels and more!

 


Articles You Might Have Missed