Sponsors
Billabong ▼ 0.000 | PPR ▼ -7.85 | American Apparel ▼ -0.05 | The Buckle ▼ -0.08 | Columbia ▼ -7.47 | Deckers Outdoor ▲ +5.27 | Dicks ▼ -0.65 | Foot Locker ▼ -1.10 | Genesco ▼ -1.91 | Iconix Brand Group ▲ +0.02 | Jarden Corp ▼ -0.26 | Nordstrom ▼ -0.68 | Luxottica ▲ +0.83 | Nike ▼ -0.88 | Pacific Sunwear ▼ -0.08 | Skullcandy ▼ -0.04 | Sport Chalet ▼ 0.00 | Urban Outfitters ▼ -0.38 | VF Corp ▼ -0.68 | Quiksilver ▼ -0.15 | Zumiez ▼ -1.19 | Macys ▼ -0.46 | Tillys ▲ +0.08 |
Ticker Sponsor
Readers Say
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
The one, undisputed leader
The one, undisputed leader

It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.

- By Craig Levra, CEO, Sport Chalet
Industry Insight

KNOWSHOW: Complete list of exhibit brands and mobile app available.
MOSS ADAMS: Alert! Authorities after 45,000 businesses that didn't file 2012 California corporate taxes.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

Forever 21 and Kohl's buy Mervyns locations

By Tiffany Montgomery
December 12, 2008 6:20 AM

Forever 21 and Kohl's teamed up on a successful bid to takeover the leases of old Mervyns locations, Kohl's announced today. Together, the two retailers acquired 46 locations for $6.25 million.

Forever 21 will take 15 of the stores, and Kohl's 31. It was not clear which locations each chain would assume.

The court overseeing Mervyns bankruptcy proceedings has to approve the deal.

Forever 21 and its "cheap chic" apparel and accessories is a competitor for the juniors side of the action sports market. 

Mervyns stores are typically standalone, large stores ranging from 65,000 to 85,000 square feet. Mervyns are also usually found in mid-tier strip centers. The size and locations of Mervyns make it in interesting choice for Forever 21.

Forever does have a store in Pasadena that is 40,000 square feet and two levels. The company said on its website that the store is designed for all ages and demographics and has "shop in shop" concepts.


Articles You Might Have Missed