Sponsors
Billabong ▲ +0.025 | PPR ▲ +4.25 | American Apparel ▼ -0.015 | The Buckle ▼ -0.49 | Columbia ▼ 0.00 | Deckers Outdoor ▼ -1.20 | Dicks ▲ +0.71 | Foot Locker ▼ -2.45 | Genesco ▲ +1.13 | Iconix Brand Group ▲ +0.08 | Jarden Corp ▼ -0.14 | Nordstrom ▲ +0.12 | Luxottica ▲ +0.99 | Nike ▲ +0.12 | Pacific Sunwear ▲ +0.12 | Skullcandy ▲ +0.13 | Sport Chalet - 0 | Urban Outfitters ▼ -0.13 | VF Corp ▲ +0.25 | Quiksilver ▲ +0.01 | Zumiez ▲ +0.17 | Macys ▲ +0.48 | Tillys ▲ +0.09 |
Ticker Sponsor
Readers Say
In touch with our business
In touch with our business

If you're not plugged into Shop-Eat-Surf.com daily, you're out of touch with our business!

- By Peter "PT" Townend, The ActivEmpire
The one, undisputed leader
The one, undisputed leader

It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.

- By Craig Levra, CEO, Sport Chalet
Industry Insight

SIA SNOW SHOW: New "Industry + Intelligence" seminar on January 28.
FSG LAWYERS: Represented Brixton in recent transaction with Altamont Capital.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

A report from Etnies' party for Adidas employees in Portland

By Tiffany Montgomery
December 09, 2008 5:55 AM

I had to follow up and see how the Etnies party for Adidas employees went Monday night in Portland. The party was the brainstorm of Sole Tech's Don Brown, who came up with the idea after hearing Adidas cancelled its holiday party this year. 

I asked Brenda Springer of Sole Tech to do some reporting for me at the event, and she was nice enough to send this dispatch in the early hours of this morning.

Here's Brenda's report:

Don Brown and Obama"When we had two hours of open bar as planned, we were at $1,100. But of course, the party was still lively, so my fearless crazy drunken leader Don, shown at right with Obama, kept the free PBR bar flowing for an extra four hours, plus added over 100 shots of liquor (not to mention all of the drinks everyone else paid for on their own - I didn't even ask the bar for those stats). Total drink tab turned out to be right under $3,000 with the extra hours. Not bad. About 1,200 PBR 16 oz. tall boys in a can were served.

"I counted six employees of Adidas, about 20 Nike employees and these really nice guys from Yahoo who showed up because they just found out that their Christmas party was cancelled, so they wanted to join ours. (The Adidas employees there didn't want their faces photographed for fear of getting in trouble with the company, but they let Brenda photograph their shoes).

Party crowd shot"Overall through the night, we counted about 250 people, mostly a big crew from the Portland skate scene and a handful from the city's  "hipster" scene.

We handed out "corporate gifts" which were coffee mugs with Santa on a Skateboard and it says "etnies believes in Santa." They were a huge hit! We did three drawings for free product (etnies backpack, T-shirt, hat and shoe gift certificate).

It was a very fun event, we're all happy that we did it for Adidas. Everyone who showed up had a great time and said it was the buzz of the town. A big Merry Christmas and a Happy Holiday to Adidas employees. We hope those who attended from their company had a good time and will take back our greetings to them.

Yasemin Hume with SantaHere's Sole Tech's Yasemin Hume with Santa.

 


Articles You Might Have Missed