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Tiffany Montgomery
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Core store sales improve slightly in October

By Tiffany Montgomery
November 24, 2008 6:00 AM

Cary Allington of ActionWatch sent me a core store same-store sales report yesterday for October. The ActionWatch retail panel includes 200 stores. The same-store sales panel includes 100 of those stores that have been in the panel for a year and thus can provide year-over-year comparison data. 

Here's what Cary said:

"October was another difficult month for core shops, but actually was not quite as bad as September. Overall sales were down 12.3% compared to October last year (September 2008 was down 12.5%). Both apparel and hardgoods were down a little less in October than they were in September.

"The only significant category that enjoyed a positive sales increase over last year was male shorts, which were up 2.7%. The positive comps we've seen for male shoes every month in 2008 came to an end, with October 2008 sales down 3.7% compared to last year."

Here's a chart detailing results for some categories.

Action Watch chart

 

 


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