Sponsors
Billabong ▲ +0.002 | PPR ▲ +1.55 | American Apparel ▲ +0.001 | The Buckle ▲ +0.41 | Columbia ▲ +0.28 | Deckers Outdoor ▼ -0.79 | Dicks ▲ +1.05 | Foot Locker ▲ +0.17 | Genesco ▼ -0.28 | Iconix Brand Group ▼ -0.09 | Jarden Corp ▼ -0.89 | Nordstrom ▲ +1.07 | Luxottica ▼ -0.09 | Nike ▼ -0.25 | Pacific Sunwear ▼ -0.02 | Skullcandy ▼ -0.35 | Sport Chalet ▼ -0.05 | Urban Outfitters ▲ +0.07 | VF Corp ▲ +0.52 | Quiksilver ▼ -0.15 | Zumiez ▼ -0.03 | Macys ▲ +0.60 | Tillys ▼ -0.16 |
Ticker Sponsor
Professional Services
Friedman Stroffe & Gerard, P.C.
FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational nee
More Professional Services...
Readers Say
The first thing I look at
The first thing I look at

I find Shop-Eat-Surf to be a very useful and informative site that I enjoy browsing daily. Shop-Eat-Surf is the first thing I look at every morning to keep up-to-date on the latest talk, events, and happenings in the industry. I must say I am a fan of Shop-Eat-Surf.

- By Bobby Abdel, Partner, Jack's Surfboards
Executive Edition rules
Executive Edition rules

“Shop-Eat-Surf” is now officially, the first stop in the morning for industry news. Accurate reporting, no sensationalism, and just the facts. Refreshing support to an incredible industry with a very bright future. Tiffany has cemented her role in the industry....the site is thought provoking, and inspirational. Learning the stories of others is incredibly useful. Great way to connect the retail community with the wholesale and financial, instantly and nationwide. ... And the Executive Edition rules.

- By Bob Hurley, Chairman, Hurley International
New Industry Insight

Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.


Tiffany Montgomery
Print This Article

Checking out the new Adrenalina store

A wave pool inside the
A wave pool inside the Adrenalina store
By Tiffany Montgomery
November 10, 2008 6:00 AM

My visit to Tampa last week gave me a chance to see Adrenalina's new store at the International Plaza shopping center, an upscale mall which reminded me a bit of South Coast Plaza.

Adrenalina is the small retailer with three stores that is making an unsolicited bid for PacSun (which PacSun has rejected). Adrenalina's stores feature a wave pool where customers attempt to surf.

Adrenalina outsideHere are some photos of the store.

When I was there, people were stopping by to watch the happenings in the wave pool, but I did not see anyone shopping or buying anything.

It was a weekday afternoon, however, and there weren't many shoppers anywhere in the mall. 

 

 

 

 

Adrenalina interior

Adrenalina interior

Adrenalina is not the only action sports-inspired store at the shopping center. There are also several other industry stores there. 

Tilly's Tampa

Quiksilver TampaQuiet FlightPacSun Tampa


Articles You Might Have Missed