SURF EXPO: Registration now open for Sept. 10-12 show + video recap of past show.
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Details on Industry Insight.
My visit to Tampa last week gave me a chance to see Adrenalina's new store at the International Plaza shopping center, an upscale mall which reminded me a bit of South Coast Plaza.
Adrenalina is the small retailer with three stores that is making an unsolicited bid for PacSun (which PacSun has rejected). Adrenalina's stores feature a wave pool where customers attempt to surf.
Here are some photos of the store.
When I was there, people were stopping by to watch the happenings in the wave pool, but I did not see anyone shopping or buying anything.
It was a weekday afternoon, however, and there weren't many shoppers anywhere in the mall.
Adrenalina is not the only action sports-inspired store at the shopping center. There are also several other industry stores there.