Billabong ▼ -0.002 | PPR ▼ -1.05 | American Apparel ▼ -0.016 | The Buckle ▼ -0.41 | Columbia ▼ -0.23 | Deckers Outdoor ▲ +0.89 | Dicks ▼ -0.21 | Foot Locker ▼ -0.48 | Genesco ▼ -0.70 | Iconix Brand Group ▲ +0.10 | Jarden Corp ▼ -0.33 | Nordstrom ▼ -0.77 | Luxottica ▲ +0.52 | Nike ▼ -0.78 | Pacific Sunwear ▼ -0.01 | Skullcandy ▼ -0.42 | Sport Chalet - 0 | Urban Outfitters ▼ -0.90 | VF Corp ▼ -0.28 | Quiksilver ▼ -0.07 | Zumiez ▼ -1.31 | Macys ▲ +0.54 | Tillys ▲ +0.36 |
Ticker Sponsor
Readers Say
The most up-to-date information
The most up-to-date information

“Shop-Eat-Surf is a great source for the most up to date information of what is going on in our industry. I always enjoy reading the articles and appreciate the effort from Tiffany and her team."

- By Richard Woolcott, CEO and Founder, Volcom
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
Industry Insight

SHACC: "Cheers for Charity" on April 4 at Avila's El Ranchito.
MOSS ADAMS CAPITAL: Apparel and foowear market monitor highlights notable deals, stock prices and results.

Details on Industry Insight.

Tiffany Montgomery
Print This Article

A visit with Skatepark of Tampa

By Tiffany Montgomery
November 10, 2008 6:20 AM

I was in Tampa last week, so stopped by the Skatepark of Tampa to check out their operation and talk with General Manager Ryan Clements.

SPOT exteriorI must say, I was impressed. The Skatepark of Tampa is an industrial part of town and includes a store, a large skate park (where they are building a lounge for parents), and an online operation. It has 23 employees.

I was also impressed by some of their business decisions. They bought the land and buildings were they operate eight years ago, before the run up in Florida real estate prices. They use two of the warehouses, and rent out the other.

And, they jumped into the online game seven years ago, long before many others in the industry. Their website is an online store, and a content center that is constantly uploaded with fresh information.

The site is run by SPOT's Rob Meronek, a former CPA and also a computer programmer. He not only posts most of the content to the site, he has designed all the point of sale systems for both the store and online and integrated it all together, Ryan said. Gift cards can be purchased and refilled online or in store.

In addition, SPOT owner Brian Schaefer, Ryan and Rob also own a company called Spotlight that puts on skateboarding contests and events around the world, including Vans Downtown Showdown, DC King of LA, the Copenhagen Pro and its own Damn Am contests in Minnesota, Costa Mesa, Amsterdam and Vancouver.

I talked with Ryan about how business is going and where they see growth coming from.

Skatepark imageRyan said SPOT's revenue is divided 50/50 between the store/skatepark and online. He said revenues were essentially flat for 2006 and 2007 and will be for 2008. But, the company will net more money this year because it has tightened up operations. Putting the right people in the right jobs has helped, he said. Even small things like closing a bathroom at certain times so it doesn't need to be cleaned as much makes a difference to the bottom line.

Because SPOT owns the three warehouses, Ryan said they can be very flexible and expand or contract as needed.

When it comes to product sales, Ryan said Nike SB sales are up, while many other brands are soft. He said Nike SB has the best sell through and the best margins.

SPOT shoe wallSPOT gets all the most exclusive Nike SB models, which attracts customers from far and wide to their store. He also noted that Altamont is coming up.

SPOT has a private label program that sells well. In addition to the basic logo goods, they also do limited edition releases of shirts, hat and decks combinations each quarter.

Ryan said he remains positive about the business because they have a diversified model.

"It you just had one thing and didn't have the ability to diversify, it would be tough," he said.

Ryan said they are in talks about becoming the behind-the-scenes fulfillment center for a major skateboard operation.

"We see the most potential to grow online," Ryan said.

Here are some other photos of the store and skatepark:

SPOT store interior

SPOT store interior


SPOT skate park



Articles You Might Have Missed