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Brooke McGregor, a partner in Sabre, told me yesterday that former JSI CEO Frank Van Der Klaauw and former Oakley Europe sales manager Marcel Schutte will run Sabre's European operations. JSI used to hold the O'Neill license for Europe.
Van Der Klaauw and Schutte have formed a company called REDNINE3, which is headquartered in Amsterdam.
Currently, Sabre is sold in approximately 27 countries around the world.
I asked Brooke a few questions about the new European deal.
Yes, this is our first licensing deal.
We were handling each country separately from the head office (in Newport Beach), and we thought it was best to get somebody that really understands the market to handle it.
Yes, we had Scandinavia and Spain.
(right, a recent meeting of Sabre distributors in Europe)
Yes, that is correct. Frank will handle this for us now. ... With Frank's prior experience as CEO of both Heineken and O'Neill in Europe, he really understands how to grow the Sabre business in what can be complicated European markets. Frank's experience with business strategies and brand growth is also valuable.
Both myself and my business partner meet Frank through working at O'Neill and kept in contact.