Sponsors
Billabong ▲ +0.005 | PPR ▲ +0.20 | American Apparel ▼ -0.02 | The Buckle ▲ +0.15 | Columbia ▼ -0.14 | Deckers Outdoor ▼ -0.01 | Dicks ▲ +0.83 | Foot Locker ▲ +0.47 | Genesco ▲ +0.74 | Iconix Brand Group ▼ 0.00 | Jarden Corp ▲ +0.37 | Nordstrom ▲ +0.92 | Luxottica ▼ -2.24 | Nike ▲ +0.40 | Pacific Sunwear ▲ +0.05 | Skullcandy ▲ +0.33 | Sport Chalet - 0 | Urban Outfitters ▲ +0.56 | VF Corp ▲ +0.67 | Quiksilver ▼ -0.07 | Zumiez ▲ +0.43 | Macys ▲ +1.14 | Tillys ▲ +0.05 |
Ticker Sponsor
Readers Say
It pertains to my business
It pertains to my business

I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.

I feel privileged to read the Executive Edition because I know I am getting insider industry information before it hits the mainstream media channels. And it’s always good to know what my friends are up to in the industry.

- By Monica Wise, Founder, L*Space
Since the inception of Executive Edition, I only need 1 stop
Since the inception of Executive Edition, I only need 1 stop

As a retailer in the surf industry for the past 21 years, I have had to use multiple sources to stay informed to the news within surf. Since the inception of the Executive Edition of Shop-Eat-Surf.com, I need only one stop. Thanks for providing such a valuable tool to all of us in the industry. Shop-Eat-Surf is a must read for all of our staff at Maui Nix.

- By George Karamitos, CEO, Maui Nix
Industry Insight

KNOWSHOW: Video recaps from the Vancouver trade show.

MOSS ADAMS CAPITAL: Geofrey Haydon on the deal that saw the owner of Royal Robbins invest in Evolv.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Oakley retail and wholesale business thriving

By Tiffany Montgomery
October 29, 2008 8:15 AM

We may have another Buckle on our hands. Oakley retail comps at its "O" stores rose 16.4 percent in the third quarter at a time when business deteriorated for so many others.

Total Oakley sales rose 16 percent. US revenue grew in the "significant" double digits. Internationally, revenue grew in the mid-single digits. Strong international regions included Australia, Brazil, Canada and Japan. In Europe, results are improving and the integration there with Luxottica is complete.

Wholesale: Sales were strong across all channels with special strength in military/law enforcement, e-commerce, lifestyle, department stores and Lens Crafter.

Oakley plans to adjust to the current economic climate by driving sales of:

- Premium products such as polarized, customized eyewear and technical outerwear.
- Equipment - goggles, technical outerwear, and military
- Special editions and collaborations to drive retailer traffic
- Leverage e-commerce platform
- Shift marketing spend as close to retailers and consumers as possible.
- Prudent expense management

Oakley and Luxottica are also sharing resources on many things. Oakley is manufacturing REVO glasses and blank lenses in Foothill Ranch and is sharing its expertise with Luxottica as Luxottica prepares to launch an e-commerce site for Sunglass Hut. Luxottica is helping Oliver People's retool.

Interesting Luxottica trends

- The company said September was the worst month at retail in North America in 12 months.

- Business in the fourth quarter remains soft.

- Net sales rose 5.3 percent in the third quarter

- Earnings per share fell 7.2 percent (in Euros)

- In wholesale regions, the company said Continental Europe is "keeping up," Mediterranean Europe improved in July and August and slowed in September. The U.S. is holding up but some slowdown. Sales in Japan were negative while emerging markets showed solid growth.

- Luxottica's fashion and premium brands are "resilient," but luxury is weak.

- Key accounts are keeping up. Travel retail and department stores are doing well. Big and medium independents are not bad and destocking. Small independents are going down and destocking.

 


Articles You Might Have Missed