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FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational nee
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Tiffany Montgomery
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Interesting story about Zara supply chain

Interesting story about Zara
By Tiffany Montgomery
October 10, 2008 6:01 AM

BusinessWeek has a story about Zara and how it uses its supply chain to win the "fast fashion" game.

Several surf shop owners have told me the fast fashion experts like Zara and H & M who are expanding in the U.S. are hurting junior sales at core stores.

Zara has developed a supply chain over the years that allows the company to move designs from sketch pad to store in as little as two weeks.

The company also makes a lot of its most fashionable goods domestically in Spain and other nearby countries which costs more, but allows for faster turnaround and to save on shipping, the story said.

Here's a link to the complete story.

 


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