Sponsors
Billabong ▼ -0.005 | PPR ▲ +0.30 | American Apparel ▼ -0.047 | The Buckle ▲ +0.32 | Columbia ▲ +0.30 | Deckers Outdoor ▼ -0.61 | Dicks ▼ -0.03 | Foot Locker ▲ +0.43 | Genesco ▲ +0.25 | Iconix Brand Group ▼ -0.12 | Jarden Corp ▼ -0.06 | Nordstrom ▲ +0.23 | Luxottica ▲ +0.31 | Nike ▲ +0.09 | Pacific Sunwear ▲ +0.01 | Skullcandy ▼ -0.16 | Sport Chalet ▼ 0.00 | Urban Outfitters ▲ +0.10 | VF Corp ▲ +0.49 | Quiksilver ▼ -0.05 | Zumiez ▲ +0.15 | Macys ▲ +0.38 | Tillys ▼ -0.04 |
Ticker Sponsor
Readers Say
The first thing I look at
The first thing I look at

I find Shop-Eat-Surf to be a very useful and informative site that I enjoy browsing daily. Shop-Eat-Surf is the first thing I look at every morning to keep up-to-date on the latest talk, events, and happenings in the industry. I must say I am a fan of Shop-Eat-Surf.

- By Bobby Abdel, Partner, Jack's Surfboards
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
New Industry Insight

Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.


Tiffany Montgomery
Print This Article

Mark Miller of DC on Irvine Spectrum store

The scene at the grand opening
The scene at the grand opening party for the DC Shoes store at Irvine Spectrum which featured Rob Dyrdek.
By Tiffany Montgomery
September 30, 2008 7:10 AM

The folks at DC Shoes sent me photos from the official grand opening party of their store at the Irvine Spectrum.


I took the opportunity to ask some questions about how the new store is doing.

 

Mark MillerMark Miller, left, senior vice president and general manager of the Americas, provided some details.

 

How is the store doing?


"The store is doing well, and since this was the official grand opening I think we will see a steady increase in sales now that so many more people know the store is there."


Any interesting insights into operating a store in a suburban shopping center?


"There is a very diverse and interesting mix of people at the Spectrum and I think very representative of the ‘DC customer.' I expect that we will learn a lot and come away with a great model for DC retail."


What product did well during the grand opening party?


"During the course of the day, DC sold out of most items that were able to be signed or were Rob Dyrdek specific. White hats, shirts, and shoes were at the top of that list.


"Active (which has a store at the Spectrum) sold out of all their Rob Dyrdek skateboards and had to bring more over from their other Irvine store.


"Since the merchandise mix at the other DC retailers (in the shopping center) is different than at the DC store, there was DC business going on all over the Spectrum. We don't have much kids product at the store yet, but I did notice some young kids with brand new DC shoes purchased from Robert Wayne next door with Rob Dyrdek signatures on them walking out of the signing."


In general, are there any interesting categories that do well at the DC store at the Spectrum?


"The DC store sells a lot of the items that our other retailers do not carry. Socks is the first item that comes to mind. Our sock rack seems to get emptied daily."


Any new leases signed for DC stores?


"No new leases have been signed."


Articles You Might Have Missed