Sponsors
Billabong ▲ +0.005 | PPR ▼ -0.20 | American Apparel ▼ -0.07 | The Buckle ▲ +0.47 | Columbia ▲ +1.81 | Deckers Outdoor ▲ +0.30 | Dicks ▼ -0.44 | Foot Locker ▼ -0.41 | Genesco ▼ -0.52 | Iconix Brand Group ▲ +0.11 | Jarden Corp ▲ +0.02 | Nordstrom ▲ +0.11 | Luxottica ▲ +0.62 | Nike ▲ +0.22 | Pacific Sunwear ▲ +0.03 | Skullcandy ▲ +0.07 | Sport Chalet ▼ 0.00 | Urban Outfitters ▲ +0.02 | VF Corp ▼ -0.08 | Quiksilver ▼ -0.07 | Zumiez ▲ +0.45 | Macys ▲ +0.25 | Tillys ▲ +0.06 |
Ticker Sponsor
Readers Say
Executive Edition rules
Executive Edition rules

“Shop-Eat-Surf” is now officially, the first stop in the morning for industry news. Accurate reporting, no sensationalism, and just the facts. Refreshing support to an incredible industry with a very bright future. Tiffany has cemented her role in the industry....the site is thought provoking, and inspirational. Learning the stories of others is incredibly useful. Great way to connect the retail community with the wholesale and financial, instantly and nationwide. ... And the Executive Edition rules.

- By Bob Hurley, Chairman, Hurley International
Useful on a daily basis
Useful on a daily basis

It's well balanced information that is useful on a daily basis. I'm very satisfied with the Executive Edition. I start each day with SES and a big cup of coffee!

- By Tom Ruiz, EVP Sales, Volcom
Industry Insight

CIT: Acquires SoCal-based One West Bank
SDSI: Sports and active lifestyle employment outlook.
MLA: Legal risk management of staging modern sports experiences in non-traditional settings.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

Juniors apparel sales improve in August

Juniors apparel sales improve
By Tiffany Montgomery
September 30, 2008 7:51 PM

Cary Allington at ActionWatch sent me an interesting same store sales report for August for core stores.


Here's Cary's report on interesting trends during this crucial back-to-school shopping month.


"Overall same-store sales from the ActionWatch Retail Panel were down again in August, although down by slightly less than in July. Revenue in August, a peak selling month for the core channel, was 3.8% lower for these retailers compared to the prior year.


"Overall apparel category sales were down 1%, although women's/girls' apparel sales were actually up by almost 3%. This is notable since most months in 2008 have seen negative revenue growth in female apparel. Dresses continued to work well in this retail channel with August ‘08 sales reaching nearly 15% higher than the prior year.


"Sandals had a tough month in August, down 11% compared to last year. However, shoe sales improved again, rising 3.2% compared to last year (despite a continued drop in female shoe sales).


"Accessory sales were also down with particularly disappointing sales in the bags category, which was down over 13% in this high volume back-to-school month. However, sunglasses brought in slightly more revenue than last year with a 1.4% increase.

"Hardgoods made up over 22% of sales in August but got hammered again with a decrease of over 11% compared to last year. Surf hardgoods suffered the most, although skate hardgoods were also down 5%."

August same store sales report


Articles You Might Have Missed