Billabong ▲ +0.015 | PPR ▼ -5.95 | American Apparel ▼ -0.104 | The Buckle ▲ +0.23 | Columbia ▲ +0.21 | Deckers Outdoor ▼ -0.06 | Dicks ▲ +0.29 | Foot Locker ▲ +0.88 | Genesco ▲ +0.20 | Iconix Brand Group ▲ +0.10 | Jarden Corp ▲ +0.35 | Nordstrom ▲ +2.20 | Luxottica ▼ -1.20 | Nike ▲ +0.91 | Pacific Sunwear ▼ -0.03 | Skullcandy ▲ +0.05 | Sport Chalet - 0 | Urban Outfitters ▲ +0.35 | VF Corp ▲ +0.46 | Quiksilver ▼ -0.021 | Zumiez ▲ +0.31 | Macys ▲ +0.30 | Tillys ▼ -0.08 |
Ticker Sponsor
Readers Say
It pertains to my business
It pertains to my business

I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.

I feel privileged to read the Executive Edition because I know I am getting insider industry information before it hits the mainstream media channels. And it’s always good to know what my friends are up to in the industry.

- By Monica Wise, Founder, L*Space
Keeps me in the loop
Keeps me in the loop

Being an Executive Edition member allows me to not miss a beat when it comes to the Industry business news. Definitely keeps me in the loop plus goes great with my morning joe.

- By Tony Perez, Surfer and Surfing magazines
Industry Insight

KNOWSHOW: Boat party on July 29 to celebrate the trade show's 10th anniversary.
AGENDA: Last chance to register before July 8-9 show.

Details on Industry Insight.

Tiffany Montgomery
Print This Article

PSUN very pessimistic about second half

By Tiffany Montgomery
August 22, 2008 8:48 AM

Same-store sales were down 8 percent in the first two and a half weeks of August at PacSun and executives expressed great pessimism about the second half of the year during the company's second quarter conference call yesterday.

Five analysts downgraded the stock after the conference call, and the stock price was down 28 percent to $5.57 in early morning trading, well below its previous 52-week low of $7.

CEO Sally Frame Kasaks said the company faced "significant challenges" in California, Florida and the Desert Southwest, regions that account for 24 percent of PacSun's store base.

Same-store sales in those regions were down 10 percent in the second quarter. Outside of those regions, same-store sales rose 3 percent.

In light of their pessimistic view, PacSun said it is relooking at receipt flows and orders. It is also watching expenses and capital expenditures closely.

The company believes the holiday season will be very promotional and thus expects gross margins to deteriorate.

Executives had such a negative view of the third quarter, analysts on the call wondered if they were being too conservative.

CFO Michael Henry said they are 1/3 through the quarter with comps down 8 percent with tougher comp comparisons in the next week and a half. If the customer doesn't show up for back to school, there's not much of a catalyst for shopping in September or October, he said.

More information:

Q2 sales: Up slightly to $313 million vs. $312 million the previous year.

Net income: Fell to $3.7 million vs. $9.3 million for the second quarter of fiscal 2007 which was inline with expectations.

Same-store sales: Down 1 percent

Total apparel comps: Up 13 percent

Junior apparel comps: Up 26 percent. Juniors apparel now accounts for 51 percent of total apparel sales. PacSun wants to push that figure to 55 percent. PacSun-owned brands accounted for 50 percent of sales

Strong junior categories: Bullhead denim, tops and dresses.

Weak categories: Shorts and swim, though the company liquidated the inventory via promotions. That led to lower margins.

Young men's: Apparel comps increased 2 percent. Industry brands accounted for 77 percent of the mix, a percentage PacSun plans to stick with.

Strong YM categories: Bullhead denim and tops.

Weak YM categories: Swim. Shorts ended the quarter flat but the margins were not good.

Accessories comps: Down 19 percent, which the company called "disappointing." The company plans to reduce its accessory mix.

Footwear comps: Down 56 percent as the company exits footwear.

Forward view: The company expects earnings per share of 0 to 5 cents in the third quarter and 11 cents to 16 cents for the fourth quarter.


Articles You Might Have Missed