SHACC: "Endless Summer" party this Friday.
KNOWSHOW: Complete list of exhibitor brands and mobile app available.
Details on Industry Insight.
Somehow, the company is still posting super strong results while nearly every other retailer suffers.
In July, same-store sales rose 20.9 percent. For the second quarter, same store sales increased 27.8 percent. Year to date, same stores sales rose 26.7 percent.
Total men's sales: up 30 percent led by denim, woven and knit shirts and active apparel.
Total women's sales: up 26.5 percent led by denim, knit tops and accessories.
Accessories: up 39 percent
Footwear: up 9 percent
Although July is typically a clearance month for retailers, total markdowns declined at The Buckle compared to last year.
The Buckle opened four stores during the month and now operates 381 stores in 39 states.