Sponsors
Billabong ▲ +0.015 | PPR ▼ -0.15 | American Apparel ▼ -0.018 | The Buckle ▲ +0.37 | Columbia ▲ +0.07 | Deckers Outdoor ▲ +0.80 | Dicks ▲ +0.77 | Foot Locker ▲ +0.39 | Genesco ▲ +1.10 | Iconix Brand Group ▲ +0.76 | Jarden Corp ▼ -0.16 | Nordstrom ▲ +0.57 | Luxottica ▼ -0.03 | Nike ▲ +1.19 | Pacific Sunwear ▼ -0.06 | Skullcandy ▲ +0.11 | Sport Chalet - 0 | Urban Outfitters ▲ +0.63 | VF Corp ▼ -0.29 | Quiksilver ▼ -0.03 | Zumiez ▲ +0.18 | Macys ▲ +0.63 | Tillys ▼ -0.04 |
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Tiffany Montgomery
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Buckle still going strong despite economy

By Tiffany Montgomery
August 07, 2008 7:01 AM

I think the only people spending money on a consistent basis are Buckle shoppers.


Somehow, the company is still posting super strong results while nearly every other retailer suffers.


In July, same-store sales rose 20.9 percent. For the second quarter, same store sales increased 27.8 percent. Year to date, same stores sales rose 26.7 percent.


July results


Total men's sales: up 30 percent led by denim, woven and knit shirts and active apparel.


Total women's sales: up 26.5 percent led by denim, knit tops and accessories.


Accessories: up 39 percent


Footwear: up 9 percent


Although July is typically a clearance month for retailers, total markdowns declined at The Buckle compared to last year.


The Buckle opened four stores during the month and now operates 381 stores in 39 states.


More on: sales, The Buckle

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