PROCOPIO: Seminar 1/31 at Snow Show on IP strategies.
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Details on Industry Insight.
Somehow, the company is still posting super strong results while nearly every other retailer suffers.
In July, same-store sales rose 20.9 percent. For the second quarter, same store sales increased 27.8 percent. Year to date, same stores sales rose 26.7 percent.
Total men's sales: up 30 percent led by denim, woven and knit shirts and active apparel.
Total women's sales: up 26.5 percent led by denim, knit tops and accessories.
Accessories: up 39 percent
Footwear: up 9 percent
Although July is typically a clearance month for retailers, total markdowns declined at The Buckle compared to last year.
The Buckle opened four stores during the month and now operates 381 stores in 39 states.