Sponsors
Billabong ▲ +0.005 | PPR ▼ -7.45 | American Apparel ▼ -0.007 | The Buckle ▼ -0.26 | Columbia ▲ +0.02 | Deckers Outdoor ▼ -2.73 | Dicks ▼ -0.30 | Foot Locker ▼ -0.28 | Genesco ▼ -0.20 | Iconix Brand Group ▼ -0.23 | Jarden Corp ▲ +0.60 | Nordstrom ▼ -0.48 | Luxottica ▼ -0.38 | Nike ▲ +0.28 | Pacific Sunwear ▼ -0.12 | Skullcandy ▼ -0.05 | Sport Chalet - 0 | Urban Outfitters ▼ -0.44 | VF Corp ▲ +0.41 | Quiksilver ▲ +0.05 | Zumiez ▼ -0.75 | Macys ▼ -0.35 | Tillys ▼ -0.12 |
Ticker Sponsor
Readers Say
Useful on a daily basis
Useful on a daily basis

It's well balanced information that is useful on a daily basis. I'm very satisfied with the Executive Edition. I start each day with SES and a big cup of coffee!

- By Tom Ruiz, EVP Sales, Volcom
Always a good daily read
Always a good daily read

Shop-Eat-Surf creates a good source of timely information about the industry. The site makes all types and size companies feel part of a community where everyone is stoked to hear about other companies successes and ideas. It is always a good daily read.

- By Ted Li, VP of North America, Oakley
Industry Insight

SIA: State of the snow industry videos. TAYLOR DIGITAL: Website tools to increase sales.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Buckle still going strong despite economy

By Tiffany Montgomery
August 07, 2008 7:01 AM

I think the only people spending money on a consistent basis are Buckle shoppers.


Somehow, the company is still posting super strong results while nearly every other retailer suffers.


In July, same-store sales rose 20.9 percent. For the second quarter, same store sales increased 27.8 percent. Year to date, same stores sales rose 26.7 percent.


July results


Total men's sales: up 30 percent led by denim, woven and knit shirts and active apparel.


Total women's sales: up 26.5 percent led by denim, knit tops and accessories.


Accessories: up 39 percent


Footwear: up 9 percent


Although July is typically a clearance month for retailers, total markdowns declined at The Buckle compared to last year.


The Buckle opened four stores during the month and now operates 381 stores in 39 states.


More on: sales, The Buckle

Articles You Might Have Missed