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Tiffany Montgomery
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Shoe sales bounce back in core stores

By Tiffany Montgomery
July 02, 2008 5:40 AM

Cary Allington of ActionWatch sent me some interesting sales data for May.


The ActionWatch same-stores sales report measures year-over-year sales at boardsport stores that were in the ActionWatch panel last year - about 70 stores in all. Currently, ActionWatch measures point-of-sale data at 150 retailers but not all were in the panel last May.


The May data shows footwear sales bounced back, rising 12.9 percent for the month. Interestingly, the bump came mostly from shoes, while sandals rose only slightly.


Cary said most of the shoe increase came from Nike, but sales of DC and Sanuk also showed healthy increases.


For all product categories, same-store sales at the 70 retailers included increased 2.5 percent. Juniors had a tough month, with overall sales down 5.1 percent vs. an 8.7 percent increase for men. Here's a chart with more information:

ActionWatch chart


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