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Executive Edition is a must have
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Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

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Industry Insight

AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.


Tiffany Montgomery
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ESPN expands and upgrades online mission

By Tiffany Montgomery
July 31, 2008 5:35 AM

ESPN is creating an online action sports network that will launch in the fall and include several internet sites dedicated to specific action sports, the Los Angeles Times reports.

The network will rename and expand its current EXPN.com website to ESPN Action Sports Network. The site will offer more original programming, more previews of action sports films and viewers will be able to upload their own videos.

According to the Times, Surfline, Vans and Active will share content with the network and do cross promotion.

CJ Olivares of Fuel TV told the times, "There's this massive population of participants and aspirants who connect with these activities in a very visceral way." The story estimates the size of the action sports audience from 27 million to 115 million.

ESPN's announcement comes as the X Games gets underway today in Los Angeles. The Times reports the X Games attracted nearly 38 million viewers last year.


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