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I was looking online so couldn't touch and feel the products to determine the quality, but from a design standpoint, the clothes look pretty good. The clothes have much more style than I typically see for boys at Target. I couldn't help but think of all the kids in America who aspire to the action sports lifestyle and want to wear the cool brand names, but their parents are strapped for cash and wince at the prices.
It will be interesting to see how the line does. It includes young men's and boys styles - T-shirts, jeans and pants, hoodies, polos and wovens and shorts.
Most of the young men's styles appear to be already sold out online.
Here's a glimpse at some of the boy's styles and prices. Photos courtesy of Target's website.
Screen T-shirts are $9.99 and the prints often have a sense of humor or an artistic flavor.
Polos are modern and use bright colors. They sell for $12.99.
Bottoms include denim - even skinny styles - and corduroys for $19.99. Here's a skinny gray jean.
A long-sleeve woven for $14.99.
A brightly-colored woven sells for $12.99.
Last, but not least, the requisite hoodie with an all-over print. Hoodies are $17.99.