Sponsors
Billabong ▲ +0.010 | PPR ▲ +0.80 | American Apparel ▲ +0.07 | The Buckle ▼ -0.99 | Columbia ▼ -0.38 | Deckers Outdoor ▼ -1.94 | Dicks ▼ -0.92 | Foot Locker ▼ -4.02 | Genesco ▼ -3.05 | Iconix Brand Group ▼ -2.52 | Jarden Corp ▼ -0.17 | Nordstrom ▼ -0.42 | Luxottica ▲ +0.45 | Nike ▼ -2.24 | Pacific Sunwear ▼ -0.05 | Skullcandy ▼ -0.04 | Sport Chalet - 0 | Urban Outfitters ▼ -0.15 | VF Corp ▼ -1.17 | Quiksilver ▲ +0.46 | Zumiez ▼ -0.62 | Macys ▼ -1.48 | Tillys ▲ +0.15 |
Ticker Sponsor
Readers Say
In touch with our business
In touch with our business

If you're not plugged into Shop-Eat-Surf.com daily, you're out of touch with our business!

- By Peter "PT" Townend, The ActivEmpire
It pertains to my business
It pertains to my business

I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.

I feel privileged to read the Executive Edition because I know I am getting insider industry information before it hits the mainstream media channels. And it’s always good to know what my friends are up to in the industry.

- By Monica Wise, Founder, L*Space
Industry Insight

AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

A glimpse at Shaun White’s new Target line

By Tiffany Montgomery
July 29, 2008 6:05 AM

Target is heavily promoting Shaun White's new clothing line which arrived in stores this month. I checked out the offering and price points online this morning to see how it turned out.


I was looking online so couldn't touch and feel the products to determine the quality, but from a design standpoint, the clothes look pretty good. The clothes have much more style than I typically see for boys at Target. I couldn't help but think of all the kids in America who aspire to the action sports lifestyle and want to wear the cool brand names, but their parents are strapped for cash and wince at the prices.


It will be interesting to see how the line does. It includes young men's and boys styles - T-shirts, jeans and pants, hoodies, polos and wovens and shorts.


Most of the young men's styles appear to be already sold out online.


Here's a glimpse at some of the boy's styles and prices. Photos courtesy of Target's website.


Shaun White TScreen T-shirts are $9.99 and the prints often have a sense of humor or an artistic flavor.

 

 

 

 

Shaun White poloPolos are modern and use bright colors. They sell for $12.99.

 

 

 

 

 

 

 

 

 

 

Shaun White skinny jeanBottoms include denim - even skinny styles - and corduroys for $19.99. Here's a skinny gray jean.

 

 

 

 

 

 

 

 

Shaun White plaid shirt

 

 

 

A long-sleeve woven for $14.99.

 

 

 

 

 

 

 

Shaun White Purple plaid

 

 

 

 

A brightly-colored woven sells for $12.99.

 

 

 

 

 

 

Shaun White fleece

 

 

 

Last, but not least, the requisite hoodie with an all-over print. Hoodies are $17.99.

 

 

 

 


Articles You Might Have Missed