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Tiffany Montgomery
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Same store sales rise slightly at Hollister

Same store sales rise slightly
By Tiffany Montgomery
May 08, 2008 7:11 AM

Same-store sales rose 1 percent at Hollister in April.


Company-wide, same-store sales at Abercrombie & Fitch increased 6 percent. Year-to-date, total company same-store sales decreased 3 percent.


Same-store sales breakdown by chain


Abercrombie & Fitch: up 11 percent

Mens: up low 20s

Womens: up mid-single digits


Abercrombie: up 7 percent

Boys: up mid teens

Girls: up low single digits


Hollister: up 1 percent

Guys: up low double digits

Juniors: down low single digits


Ruehl: down 12 percent

Men: flat

Womens: down low 20s.


Companywide category performance - Mens

Strong: knit fleece tops, graphic Ts, fragrance

Weak: pants, active wear


Companywide category performance - womens

Strong: shorts, jeans, accessories

Weak: knit tops, graphic Ts


Strong regions
: U.S. tourist areas, New England, international stores.

Weak region: West


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